Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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In the Va. governor’s race, ‘Beloved’ is reduced to its most explicit parts. That’s obscene.

Toni Morrison’s 1987 classic has sparked debate in the Virginia governor’s race about what public school students should read. Continue reading at The Washington Post

[ The Washington Post | 2021-10-27 12:53:39 UTC ]
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YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
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Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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An insider’s view of China’s Communist Party: Corruption and capitalist excess

Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Silverback duo give climate activists a shot in the arm

The co-creators of the book of the Earthshot Prize talk about striking the right tone in order to encourage individual action on climate change. Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 17:53:00 UTC ]
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How Charlottesville inspired short stories on race, terror and survival

Jocelyn Nicole Johnson, a schoolteacher-turned-author, talks about her short story collection, 'My Monticello,' race, Charlottesville and Jan. 6. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-10-05 14:00:36 UTC ]
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The rare Trump insider memoir that doesn’t obsess over Trump

Review of "There Is Nothing for You Here: Finding Opportunity in the 21st Century" by Fiona Hill Continue reading at The Washington Post

[ The Washington Post | 2021-10-01 14:45:07 UTC ]
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Rachel Brosnahan's golden arm outshines the rest of Roku's Halloween lineup

Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget

[ Engadget | 2021-09-29 16:00:04 UTC ]
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Pavilion to publish first cookbook by chef and YouTuber Big Has

Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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Holly Smale | 'Change happens one story at a time, reminding the world what autism is from the inside'

Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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‘Astronauts check our scripts!’: inside the new age of sumptuous sci-fi TV

With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian

[ The Guardian | 2021-09-23 15:57:15 UTC ]
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Cundill History Prize shortlist 'shines light' on race and empire

The eight shortlisted books for this year's Cundill History Prize shine a light on race, class, empire, revolution and memory, showing "the range and insight of current history writing". Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 10:34:54 UTC ]
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How Colm Tóibín Burrowed Inside Thomas Mann’s Head

In writing his new novel, the Irish author spent years tracing the secret yearnings of Mann—who, he says, played a lifelong “game between what was revealed and what was concealed.” Continue reading at New Yorker

[ New Yorker | 2021-09-13 10:00:00 UTC ]
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A scholar of race relations says he’s now less optimistic

Randall Kennedy still seeks a middle ground, but some of his positions have shifted. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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Lachlan Murdoch asked to appear at parliamentary inquiry into YouTube’s suspension of Sky News Australia

Hearing to examine temporary ban for breaching Covid misinformation policies with chair hoping to grill Murdoch on ‘standards of journalism and accurate reporting’Get our free news app; get our morning email briefingLachlan Murdoch has been invited to appear before a reconvened Senate inquiry... Continue reading at The Guardian

[ The Guardian | 2021-09-01 17:30:01 UTC ]
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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Historian Calls for an Evangelical Reckoning on Race

In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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