YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'
[ Engadget | 2023-12-01 14:00:31 UTC ]
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“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times
[ The New York Times | 2020-07-01 14:20:37 UTC ]
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Lead by 'White Fragility,' the Boston-based publisher has a number of books that have sold more copies in two weeks than they did in the last year, said director Helene Atwan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-29 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Isaac Asimov’s Foundation trilogy has long been one of the great unadaptable science fiction works (read more on that here, along with a catalogue of Asimov’s awful serial harassment of women), but after 50 years, it has finally made it to screens. Starring noted tall man, Lee Pace (along with... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-23 14:28:10 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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The CNN commentator and South Carolina politician wrote ‘My Vanishing America’ before the country was on fire. Continue reading at The Washington Post
[ The Washington Post | 2020-06-19 09:58:38 UTC ]
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President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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The publisher, which is up for sale with a brand-new chief executive, is behind John Bolton’s and Mary L. Trump’s books as well as a new one about Melania Trump. Continue reading at The New York Times
[ The New York Times | 2020-06-17 22:36:46 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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As a trio of books on Donald Trump from Simon & Schuster punctuate the summer lists, titles on racism fill out a soaring sector ahead of the November 3 presidential election. The post Led By Donald Trump Books and Race Issues: Summertime US Nonfiction Heats Up appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-16 16:45:41 UTC ]
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Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 15:01:56 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Their popularity was rising even before the George Floyd protests, Mark Whitaker writes. Continue reading at The Washington Post
[ The Washington Post | 2020-06-12 12:00:00 UTC ]
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'So You Want to Talk About Race' saw its sales jump by 848% last week over the previous week as a number of other social justice–related titles also saw big sales bumps, helping to drive up total unit sales of print books by 6.8% over the week ended May 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-11 04:00:00 UTC ]
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Readers are reaching for “White Fragility” and “How to Be an Antiracist,” among other titles. Continue reading at The Washington Post
[ The Washington Post | 2020-06-04 10:01:51 UTC ]
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Reni Eddo-Lodge's Why I'm No Longer Talking to White People about Race (Bloomsbury) has rocketed straight into the Amazon Charts' Most-Sold: Non-Fiction number one spot in its first week in the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 00:35:29 UTC ]
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The Roald Dahl Story Company has brought together filmmaker Taika Waititi and a host of stars including Ryan Reynolds and Cate Blanchett for "James and the Giant Peach, with Taika and Friends", a story-telling series on the Roald Dahl Youtube. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 17:28:18 UTC ]
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