For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina, have launched three channels with a combined 16.7 million subscribers, a podcast, a YouTube Red original series, and their debut book hits shelves in fall 2017, all of which rolls under their company Mythical Entertainment operated by around 25 employees. They’ve meticulously crafted a digital empire that, coincidentally, is shoring up their brand against the volatility of the platform that created them. “It still feels very much like the Wild West when you don’t know who’s going to come into town and be the new sheriff,” says Link. “Turns out, it’s some kid who’s playing with toys or it’s some dude unboxing stuff. We learned years ago to not judge anything.” “We used to ask the question, ‘why is this popular?’” Rhett adds. “But then you start to understand that if it’s popular, it must make sense to enough people.” Rhett and Link [Photo: Celine Grouard for Fast Company] YouTube’s rapidly expanding platform, with one billion hours consumed daily worldwide and around 400 hours of content uploaded per minute, has created a massive stage where there’s a saturation of creators all vying for those all-important views and subscribers. Rhett and Link are in the position of having built... Continue reading at 'Fast Company'
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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Historian and critic Elvis Mitchell talks about his revealing Netflix documentary that focuses on an often forgotten eraI’m worried about Black Panther: Wakanda Forever. The original, released to great fanfare in 2018, was such a hit across the board – with critics, at the box office, as a... Continue reading at The Guardian
[ The Guardian | 2022-10-29 06:17:49 UTC ]
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AC/DC lead singer Brian Johnson talks about a time in his life when he 'wouldn't have minded' a fiery death in a new memoir, "The Lives of Brian." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-25 19:05:57 UTC ]
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Publisher who founded Virago Press began as a campaigning outsider who introduced UK readers to authors including Angela Carter and Margaret AtwoodCarmen Callil, the publisher and writer who championed female writers and transformed the canon of English literature, has died of leukemia in London... Continue reading at The Guardian
[ The Guardian | 2022-10-18 09:09:25 UTC ]
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Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot
[ Book Riot | 2022-09-23 10:31:00 UTC ]
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A refugee from Nazi-annexed Austria, she started a new life in New York drawing powerful, glamorous heroines and broke barriers in a male-dominated field. Continue reading at The New York Times
[ The New York Times | 2022-09-14 17:51:10 UTC ]
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Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday
[ Digiday | 2022-09-08 04:01:00 UTC ]
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Ruling by Russia’s media regulator comes less than year after its editor won Nobel peace prizeRussia-Ukraine war: latest updatesA court in Moscow has stripped Novaya Gazeta of its print media licence, effectively banning the newspaper from operating inside Russia, less than a year after its... Continue reading at The Guardian
[ The Guardian | 2022-09-05 10:57:34 UTC ]
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A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 13:00:29 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Dhumketu (1892-1965), one of the towering figures of Gujarati literature, often described the short story form as an incomparable flower in the garden of literature, as delicate as the juhi, as exquisitely beautiful as a golden bird, as electrifying as a bolt of lightning. For him, the short... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 08:51:21 UTC ]
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In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday
[ Digiday | 2022-07-28 04:01:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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"The Pallbearers Club" is presented as a found memoir manuscript, complicated by the contradictory annotation of an enigmatic woman. Continue reading at The Washington Post
[ The Washington Post | 2022-07-04 13:00:00 UTC ]
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Book review of "In the Houses of Their Dead: The Lincolns, the Booths, and the Spirits," by Terry Alford Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:22 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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The children's book "Xavier Marx and the Missing Masterpieces" is a rhyming mystery. In it are clues to find a token worth $10,000 in continental U.S. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-06 16:55:51 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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