For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina, have launched three channels with a combined 16.7 million subscribers, a podcast, a YouTube Red original series, and their debut book hits shelves in fall 2017, all of which rolls under their company Mythical Entertainment operated by around 25 employees. They’ve meticulously crafted a digital empire that, coincidentally, is shoring up their brand against the volatility of the platform that created them. “It still feels very much like the Wild West when you don’t know who’s going to come into town and be the new sheriff,” says Link. “Turns out, it’s some kid who’s playing with toys or it’s some dude unboxing stuff. We learned years ago to not judge anything.” “We used to ask the question, ‘why is this popular?’” Rhett adds. “But then you start to understand that if it’s popular, it must make sense to enough people.” Rhett and Link [Photo: Celine Grouard for Fast Company] YouTube’s rapidly expanding platform, with one billion hours consumed daily worldwide and around 400 hours of content uploaded per minute, has created a massive stage where there’s a saturation of creators all vying for those all-important views and subscribers. Rhett and Link are in the position of having built... Continue reading at 'Fast Company'
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek
[ AdWeek | 2023-05-04 14:15:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age
[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age
[ Advertising Age | 2023-04-20 18:45:34 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The digital media conglomerate Starboard said Friday it purchased the conservative social media site Parler and will temporarily take down the app as it undergoes a “strategic assessment.” Continue reading at ABC News
[ ABC News | 2023-04-14 20:47:19 UTC ]
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The compelling horror manga have some of the most disturbing scenes I’ve ever read, with panels will haunt my mind for years to come. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:31:00 UTC ]
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Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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In her latest short story collection, White Cat, Black Dog, MacArthur “Genius Grant” fellow Kelly Link reinvents seven fairytales into modern, realist short stories about, for example, an aging billionaire choosing a successor, and a house-sitting gig that goes awry. Link is also the author of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-28 08:54:06 UTC ]
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At a long-awaited hearing last week, a federal judge sounded skeptical of the Internet Archive’s program to scan and lend library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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A man so upset by the Pride programming at his local libraries that he felt moved to graffiti “GROOMERS” onto the windows has been charged with possession of child pornography, the Washington Post reports. The man, Charles M. Sutherland, vandalized two branches in Maryland’s Prince George’s... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-14 15:13:40 UTC ]
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These linked short stories are a great way to discover an author's style, and a thrill for folks who love a good Easter egg. Continue reading at Book Riot
[ Book Riot | 2023-03-13 10:33:00 UTC ]
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March 10, 2023 | Ottawa warns charging patients for medically necessary services could cost provinces. Plus, an inside look at Canada’s busiest airport. Continue reading at CBC
[ CBC | 2023-03-11 02:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Tear down the middle school geology posters: We have an update. A team at Australian National University (ANU) has found evidence of a new fifth layer to the planet, an iron-nickel alloy ball in the inner core. The scientists found the hidden core by studying seismic waves that travel up to five... Continue reading at Engadget
[ Engadget | 2023-02-27 12:15:33 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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The latest game to get the reverse-engineering treatment is The Legend of Zelda: A Link to the Past, Neowin has reported. A GitHub user called snesrev has fully ported the game to PC using over 80,000 lines of code, while adding some extra enhancements. Those include support for enhanced aspect... Continue reading at Engadget
[ Engadget | 2023-02-06 11:55:42 UTC ]
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