For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina, have launched three channels with a combined 16.7 million subscribers, a podcast, a YouTube Red original series, and their debut book hits shelves in fall 2017, all of which rolls under their company Mythical Entertainment operated by around 25 employees. They’ve meticulously crafted a digital empire that, coincidentally, is shoring up their brand against the volatility of the platform that created them. “It still feels very much like the Wild West when you don’t know who’s going to come into town and be the new sheriff,” says Link. “Turns out, it’s some kid who’s playing with toys or it’s some dude unboxing stuff. We learned years ago to not judge anything.” “We used to ask the question, ‘why is this popular?’” Rhett adds. “But then you start to understand that if it’s popular, it must make sense to enough people.” Rhett and Link [Photo: Celine Grouard for Fast Company] YouTube’s rapidly expanding platform, with one billion hours consumed daily worldwide and around 400 hours of content uploaded per minute, has created a massive stage where there’s a saturation of creators all vying for those all-important views and subscribers. Rhett and Link are in the position of having built... Continue reading at 'Fast Company'
[ Fast Company | 2017-03-29 00:00:00 UTC ]
Eric Greitens, author of 'Resilience: Hard-Won Wisdom for Living a Better Life' (HMH, 9780544323988) will appear on the 'Today Show' and the 'Daily Show' on Thursday, April 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Gene Baur, author of 'Living the Farm Sanctuary Life' (Rodale, 9781623364892) will appear on 'The Daily Show' on Monday, April 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Jon Stewart’s decision to step down from the Daily Show later this year hit few people harder than book publicists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Jon Stewart announced plans Tuesday night to leave his perch on The Daily Show later this year. The shrieks and cries you heard coming from Manhattan and Brooklyn? That was the sound of publishing and media insiders realizing that their best avenue for jump-starting book sales and making... Continue reading at Slate
[ Slate | 2015-02-12 00:00:00 UTC ]
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Hillary Rodham Clinton, author of "Hard Choices" (Simon & Schuster, 9781476751443), will appear on "The Daily Show with Jon Stewart" on Tuesday, July 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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BuzzFeed Inc., the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next... Continue reading at Crains New York
[ Crains New York | 2013-12-04 00:00:00 UTC ]
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Comedian and musician to play loudmouth cocktail pianist in pilot for 88 Keys, which will also star Fonejacker's Kayvan NovakComedian and musician Tim Minchin will star in his first sitcom as a loudmouth cocktail pianist in 88 Keys for the BBC.Minchin will co-star with Fonejacker's Kayvan Novak... Continue reading at The Guardian
[ The Guardian | 2013-11-29 00:00:00 UTC ]
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It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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Despite a cheeky promotional claim that profitability is "not something we think about," Punch has a grand vision of becoming a lucrative tablet publishing platform. But first, a quiz: hedge fund or organic farm?David Bennahum is the CEO of Punch, a news and entertainment app that launched last... Continue reading at Fast Company
[ Fast Company | 2012-04-17 00:00:00 UTC ]
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In the early days of the digital revolution, most independent publishers were moving slower than the larger houses in getting on the ebook bandwagon. That period has clearly passed. With only a couple of exceptions, the publishers that made it onto this year’s edition of PW’s fast-growing small... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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