For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina, have launched three channels with a combined 16.7 million subscribers, a podcast, a YouTube Red original series, and their debut book hits shelves in fall 2017, all of which rolls under their company Mythical Entertainment operated by around 25 employees. They’ve meticulously crafted a digital empire that, coincidentally, is shoring up their brand against the volatility of the platform that created them. “It still feels very much like the Wild West when you don’t know who’s going to come into town and be the new sheriff,” says Link. “Turns out, it’s some kid who’s playing with toys or it’s some dude unboxing stuff. We learned years ago to not judge anything.” “We used to ask the question, ‘why is this popular?’” Rhett adds. “But then you start to understand that if it’s popular, it must make sense to enough people.” Rhett and Link [Photo: Celine Grouard for Fast Company] YouTube’s rapidly expanding platform, with one billion hours consumed daily worldwide and around 400 hours of content uploaded per minute, has created a massive stage where there’s a saturation of creators all vying for those all-important views and subscribers. Rhett and Link are in the position of having built... Continue reading at 'Fast Company'
[ Fast Company | 2017-03-29 00:00:00 UTC ]
How good it was to be forced to read some funny novels in the early days of the virus crisis. A judge’s lot in the Everyman Wodehouse Prize for Comic Fiction - for which the shortlist was announced last week - is usually a happy one. True, it is also a reminder that humour on the page needs... Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 07:29:18 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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Anne Gardiner Perkins tells the story of the school’s early days as a coed campus. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:56:07 UTC ]
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A new history about the writing and publication of the Big Book shines a light on the work of Bill W. and the early days of Alcoholics Anonymous. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-14 04:00:00 UTC ]
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In ‘One Soul at a Time,’ religion historian Wacker illuminates the life of Billy Graham, tracing the transition from his early days of hellfire preaching to his inclusive, enticing vision of Christ. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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Robert Macfarlane and Jackie Morris have begun "an even more ambitious and necessary project” than the publishing phenomenon The Lost Words for Hamish Hamilton, entitled The Book of Birds: A Field Guide to Wonder and Loss. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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In an extract from his memoir, Waterstones founder Tim Waterstone describes the early days of the chain's creation. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Books by Fox News host Greg Gutfeld, Trevor Noah of 'The Daily Show,' and conservative commentator Dinesh D’Souza keep the political discussion going on the hardcover nonfiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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For as long as Rhett McLaughlin and Link Neal have been creating YouTube videos and for all the success they’ve had doing it, they still feel like they’re navigating uncharted territory. Since joining YouTube in 2006, Rhett and Link, whose friendship dates back to first grade in North Carolina,... Continue reading at Fast Company
[ Fast Company | 2017-03-29 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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“Facebook makes me despise many of my friends and Twitter makes me hate the rest of the world,” Gawker founder Nick Denton said.The publishing pioneer, who connected with fellow bloggers at South by Southwest in the early days of web publishing, returned to the festival Sunday to reflect on the... Continue reading at PC World
[ PC World | 2017-03-13 00:00:00 UTC ]
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Comedian Trevor Noah, the host of "The Daily Show" on TV channel Comedy Central, is publishing his first book, a memoir, with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
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Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
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Alex Bellos and Edmund Harriss’s Snowflake, Seashell, Star promises to be ‘both a field guide and a therapeutic exercise book’Adults who are running out of cats and gardens to colour in as part of the new craze for “mindful” colouring books will soon have a more educational option for their... Continue reading at The Guardian
[ The Guardian | 2015-07-06 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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