Media agencies are receiving a barrage of pitches from TV networks and digital publishers as this year's upfront parties and pitches start in earnest. But Initiative, turning the tables, hosted its second annual presentation on Tuesday to a room of media sellers.The IPG-owned agency provided about 700 sales executives from TV networks and digital publishers like NBC Universal, CBS and Google, among others, guidance on what its clientsincluding Amazon, Lego, Dr Pepper Snapple Group and Arby'sare looking for from media sellers during the spring bonanza.In 2017, after several years of few new business wins and employee turnover, Initiative kicked off a revamp of the agency. This included hiring Mat Baxter as global CEO and Amy Armstrong as U.S. CEO. It also appointed regional presidents in the U.S. and set out to help brands become cultural leaders. Since then it has won global media duties for Carlsberg Group and Lego, and retained Amazon's business after a competitive review. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-11 00:00:00 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Watkins Media’s head of marketing says that its unique titles, which span many categories—including the occult several countercultures—are finding success in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2024-02-06 05:01:00 UTC ]
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Zibby Media has invested heavily in a traditional means of promoting books: live events. The company has hosted a range of splashy gatherings across the country to bring its readers together, and later this month, founder Zibby Owens will embark on a 24-state tour to promote her debut novel,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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The CEOs of Meta, Snap, Discord, X and TikTok testified at a high-stakes Senate Judiciary Committee hearing on child exploitation online. During the hearing, Mark Zuckerberg, Evan Spiegel, Jason Citron, Linda Yaccarino and Shou Chew spent nearly four hours being grilled by lawmakers about their... Continue reading at Engadget
[ Engadget | 2024-02-01 13:31:01 UTC ]
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Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people... Continue reading at AdWeek
[ AdWeek | 2024-01-24 09:52:22 UTC ]
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More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Mae D Huettig, Romana Javitz and Shirley Graham DuBois were instrumental in their respective media fields but very few of us will be aware of their individual contributions. Continue reading at The Conversation
[ The Conversation | 2024-01-22 21:21:50 UTC ]
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Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
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In a highly anticipated appeal brief, officials at the Internet Archive argued that district court judge John G. Koeltl misunderstood the facts and misapplied the law in finding that the IA’s scanning and lending of print library books infringed publishers’ copyrights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-18 05:00:00 UTC ]
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Science fiction made me want to be a writer. As a child in the ‘90s I read Interstellar Pig because my older sister loved it, and that’s when it started—a lifelong obsession with alternate universes, aliens, time travel, dystopia; a compulsion to read and eventually tell stories to make sense of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-12 09:52:39 UTC ]
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Publisher of the Monthly and the Saturday Paper says he will no longer be involved in day-to-day operationsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastMorry Schwartz has given up his leading role at the company he... Continue reading at The Guardian
[ The Guardian | 2023-12-11 06:44:11 UTC ]
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The universal chat app Beeper just got a lot more, well, universal. The company just unveiled the Beeper Mini app, which makes the bold claim to bring true iMessage support to Android devices. Even bolder? It seems to actually work, according to users who have tried it. This isn’t done in a... Continue reading at Engadget
[ Engadget | 2023-12-05 17:22:50 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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The Taunton Press, publisher of magazines, books, and a range of digital products in the woodworking, home building and renovation, building science, gardening, and sewing categories, has been acquired by enthusiast media company Active Interest Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-05 05:00:00 UTC ]
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Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
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