Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity teams #pan macmillan


News Corp. Says Publishing Unit Lost Money

The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD

[ AllThingsD | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #entertainment businesses #publishing businesses #net loss


3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years


Korea Named as Market Focus for London Book Fair 2014

The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #top ten


Cuban Publishers Eager to Embrace Ebooks, Open US Market

Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience #spanish-speaking world #trade embargo


Foyles and The Bookseller Unite to Crowdsource a ‘21st Century’ Bookstore

British bookshop Foyles and The Bookseller have partnered to help crowdsource ideas for making Foyles's new flagship store fit for the 21st Century. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #21st century


HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns


Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #losing money #bottom line #time period #black friday #cyber monday


HarperCollins Launches New Imprint for the YA Market

HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins launches #ya market


Christmas digital consumer campaign from Random House

Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller

[ The Bookseller | 2012-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Johnston Press appoints BBC exec to head up marketing

Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week

[ Media Week | 2012-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director #johnston press #yorkshire post


A Small World: The Global E-Book Market Expands

The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #low cost #developing world #revenue streams


Gannett Unit To Produce Ads For The World Co.

Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #digital ads #company announced #des moines


Autumn half-term break boosts book market

Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #schools broke


UK academic library market defies financial squeeze

Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller

[ The Bookseller | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library suppliers


Is Being First Into a New International E-book Market Ever Best?

Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evidence suggests


Why Thinking Same-Language Markets are Uniform is a Mistake

Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reason


Emerging Markets are Key to Penguin Random House Merger

Overlooked in the much of the discussion of the Penguin Random House merger is just how important Latin America, China and India are to the deal. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging markets


News Corp. Unit Interested in Penguin Group

Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD

[ AllThingsD | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #rupert murdoch #expressed interest #random house #people familiar


Penguin and Random House: Will they combine to form the world's biggest publisher?

Pearson, the owner of Penguin, and Bertelsmann, Random House's parent company, are currently in discussions to merge the two companies. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #biggest publisher