Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Ingram U.K. Wholesale Division Adds Titles from IPS UK

The addition of titles from Ingram's U.K. distribution arm to its newly launched wholesale business will expand the number of titles available through IW UK and give titles carried by IPS access to IW UK’s customer base. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution arm #customer base


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #digital media


TLA 2023 Preview: Texas Librarians Unite!

The 2023 Texas Library Association Annual Conference, set for April 19-22 in Austin, comes at a crucial moment for the state’s librarians. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #crucial moment #library association


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with: #programmatic ads #open market #significant portion #publishers make


The Intensive Care Unit’ by J. G. Ballard: An Analysis

By Dr Oliver Tearle (Loughborough University) Of all the writers of science fiction and speculative fiction writing in the twentieth century, a few names spring to mind as candidates for the most ‘prophetic’ writers in the field: William Gibson, who popularised the term ‘cyberspace’ and the idea... Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-03 14:00:15 UTC ]
More news stories like this | News stories tagged with: #twentieth century #names spring #william gibson #term cyberspace #science fiction


The Intensive Care Unit’ by J. G. Ballard: An Analysis

By Dr Oliver Tearle (Loughborough University) Of all the writers of science fiction and speculative fiction writing in the twentieth century, a few names spring to mind as candidates for the most ‘prophetic’ writers in the field: William Gibson, who popularised the term ‘cyberspace’ and the idea... Continue reading at Interesting Literature

[ Interesting Literature | 2023-04-03 14:00:15 UTC ]
More news stories like this | News stories tagged with: #twentieth century #names spring #william gibson #term cyberspace #science fiction


Germany’s Bookwire Announces Opening a United States Subsidiary

The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook


Two Seattle Indie Publishers Unite Around Small-Press Distribution

Joshua Rothes of Sublunary Editions and Phil Bevis of Chatwin Books have formed Asterism Books, a wholesale distribution portal and bookshop for independent small presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | News stories tagged with: #bologna children #events including #children's book


Roald Dahl collection to be published in original form later this year

Publisher Penguin Random House announced Friday it will publish "classic" versions of Roald Dahl's children's novels after it received criticism for cuts and rewrites that were intended to make the books suitable for modern readers. Continue reading at CBC

[ CBC | 2023-02-24 14:35:12 UTC ]
More news stories like this | News stories tagged with: #original form #roald dahl #books suitable #modern readers #publisher penguin


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | News stories tagged with: #book market #bologna children #book fair #young readers #bologna book #children's book #children’s book


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | News stories tagged with: #post china #book sales #growing rapidly #book market


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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In “I Keep My Exoskeletons to Myself,” a Cruel Form of Public Shaming Has Replaced Prisons

Marisa Crane’s debut novel I Keep My Exoskeletons to Myself is set outside of our reality: in an America where a cruel form of public shaming has taken the place of prisons. In Exoskeletons we meet Kris, a new mother struggling to see a future for herself and her kid in the wake of her partner’s... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:00:00 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | News stories tagged with: #tandem collective #publishers appeared #book marketing #post marketing #naomi bacon


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business


Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
More news stories like this | News stories tagged with: #post italy #book market


For Aleksandar Hemon, Writing is a Search for a Form That Doesn’t Yet Exist

Aleksandar Hemon is the author of The Lazarus Project, which was a finalist for the 2008 National Book Award and the National Book Critics Circle Award, and three books of short stories: The Question of Bruno; Nowhere Man, which was also a finalist for the National Book Critics Circle Award;... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-24 09:53:24 UTC ]
More news stories like this | News stories tagged with: #aleksandar hemon #short stories #national book award