Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for the content they produce and that consumers love," said Ben Barokas, founder and CEO of Sourcepoint. "This data reveals some important clues about what lies ahead as publishers wrestle with these challenges. The majority of publishers today favor a combination of messaging, content blocking and ad blocker circumvention, and we expect to see premium publishers devote significant energy to these efforts this year." Here's a look at the findings: Infographic: Carlos Monteiro This story first appeared in the Jan. 18 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2016-01-19 00:00:00 UTC ]
News tagged with: #ad blockers #recently released #ad blocking #working hard #ben barokas #lies ahead #carlos monteiro #adweek magazine

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Publishing Hears Echoes of Netflix Business Model

Offering unlimited television shows and music for a flat monthly fee has worked for Netflix Inc. and Spotify AB. Will it work in the book industry? Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
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Egyptian Publishers Diversify in Face of Uncertain Future

Ongoing political uncertainty has resulted in a depressed local book market leading Egyptian to look elsewhere in the Arab world and further abroad to bolster business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-03 00:00:00 UTC ]
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Bloomsbury acquires Hart Publishing for £6.5m

Bloomsbury has acquired legal publisher Hart Publishing for £6.5m. The addition of Hart... Continue reading at The Bookseller

[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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The View From The Tree : 6 Things Magazine Publishers Should Stop Doing Now

By D. Eadward Tree The future of publishing ain't what it used to be. A few years ago, "everyone" knew what was coming: except for a few old-timers and Luddites, consumers would soon switch entirely to digital... Continue reading at Publishing Executive

[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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Beijing 2013: Savvy Publishers, Closer Collaboration

Almost everybody reported increased sales to China, and no one had failed to note (and welcome) the changes within the Chinese reading and publishing community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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U.S. Intelligence Agencies Will Begin Publishing The Number Of Surveillance Orders They Request Each Year

In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
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Sales, Profits Up at Lagardere Publishing

Total sales at Lagardere Publishing rose 1.4% in the first half of 2013, to 917 million euros, while EBIT increased 24.6% to 71 million euros. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
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Kindle ebookstore and self-publishing platform now available in Mexico

Both readers and writers in Mexico have a reason to rejoice today, as Amazon has just launched the Kindle Store and Kindle Direct Publishing in their country. The ebookstore will feature over 70,000 Spanish-language titles, as well as ebooks in indigenous tongues like Nahuatl. To help fill up... Continue reading at Engadget

[ Engadget | 2013-08-29 00:00:00 UTC ]
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Browsers block ads, threaten free sites, researchers say

Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World

[ PC World | 2013-08-24 00:00:00 UTC ]
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Elmore Leonard: Michael Connelly hails the book world's king of cool

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[ Los Angeles Times | 2013-08-21 00:00:00 UTC ]
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VIDEO: Online publishing firms growing

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[ BBC World | 2013-08-21 00:00:00 UTC ]
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News Corp Launches Global Private Ad Exchange

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[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Six iPad Magazines That Are Changing The Publishing Business

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[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Hot Key to publish Alloy titles

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[ The Bookseller | 2013-08-16 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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Livefyre Looks to Turn Social Media into Custom Native Ads

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[ AdWeek | 2013-08-15 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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Ether for Authors: How Clear a View of Publishing Do We Have?

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[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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