Indy Star's Bizarre Tale of Real-Life Exorcism Wins Huge Mobile Traffic, but Cashing In Is Harder

Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was published last month, according to Jeff Taylor, the Star's editor and VP-news. But even as the story continues to rack up social shares to make BuzzFeed jealous, including 62,000 on Facebook, the paper may find more luck cashing in via Hollywood than on Madison Avenue.The feature describes a Gary, Ind., family that endured an experience not unlike the story in last year's movie "The Conjuring." Their rented house exhibited odd behavior -- swarming black flies, creaking doors, the sound of mysterious footsteps -- which they claimed was followed by demonic possession of the mother and children. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-12 00:00:00 UTC ]
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Indie opened by A A Milne's son to close after 60 years

Written By: Lisa Campbell Publication Date: Thu, 18/08/2011 - 12:15 A Dartmouth bookshop opened by the son of Winnie-the-Pooh author A A Milne is closing down after 60 years. The Harbour Bookshop on Fairfax Place was opened in 1951 by Christopher Robin Milne, the inspiration for the character... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harbour bookshop #caroline abram


JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


'Reader's Digest' Wants Your Life Story in 150 Words or Less

Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out $25,000 if you can keep The Story of You to a crisp and compelling 150 words (words, not characters—this isn't... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning actress #role models #tender age #acting career #good things #stay open


Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #big names #publishing partners #annual revenue


The Real Apple iPad Killer App? Reading

Steve Jobs was wrong. People love to read on the iPad. Let’s hope newspaper publishers don’t ruin it for everyone. Continue reading at PC World

[ PC World | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #people love


AppWatch : A Look at What Publishers are Launching in the Mobile Space

Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive

[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile space


Egmont wins rights to CBeebies hit

Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big children’s hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing contract #live action


Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society


Mobcast looks to growth after cash boost

Written By: Graeme Neill Publication Date: Tue, 02/08/2011 - 08:59 Mobcast, the digital company behind the mobile phone ebook company GoSpoken, has secured an undisclosed amount of fresh funding from two investment groups. The company said the cash, from technology venture capitalist fund... Continue reading at The Bookseller

[ The Bookseller | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #fresh funding #richard thompson #non-executive director


Orion launches BookBark for indies

Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 12:23 Orion has launched an online initiative to support independent booksellers in the UK and Ireland, providing resources such as free-to-download in-store point of sale and exclusive offers. More than 100 bookshops have... Continue reading at The Bookseller

[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #providing resources


Independent bookstores look to life after Borders

Jay Hancock: Is the death of Borders a bell that tolls for the book trade? Or a business opportunity? Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #book trade #business opportunity


Indie publishers ready digital editions and reprints after Booker fillip

Written By: Charlotte Williams Publication Date: Wed, 27/07/2011 - 09:10 The smaller publishers whose titles have been selected for the Man Booker longlist, including Seren Books, Sandstone Press and Oneworld, are preparing to reprint the titles and release digital versions to meet the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #sandstone press


Indies dominate Booker longlist

Publication Date: Tue, 26/07/2011 - 15:24 Indies have dominated the longlist for the Man Booker Prize for Fiction, announced today (26th July), with nine of the 13 titles from independent publishers. Forrmer winner, Alan Hollinghurst has also been nominated for his much-praised The Stranger’s... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #alan hollinghurst


Hollinghurst favourite to win Man Booker

Written By: Graeme Neill Publication Date: Tue, 26/07/2011 - 16:42 William Hill has installed former Man Booker winner Alan Hollinghurst as the 5/1 favourite to clinch the prize for the second time for his novel The Stranger's Child (Picador). The longlist was announced this afternoon and the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #child picador #moved quickly #julian barnes


New indie signs five

Written By: Charlotte Williams Publication Date: Tue, 26/07/2011 - 08:00 New publishing house Rickshaw Publishing has signed up a further five authors, having announced its launch list of three titles earlier in the year. The west-London based publisher plans to release eight to 10 titles next... Continue reading at The Bookseller

[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teen titles #launch list #future years #ve received


Lee Child wins Crime Novel of the Year

Publication Date: Thu, 21/07/2011 - 21:09 Lee Child has been awarded the Theakstons Old Peculier Crime Novel of the Year for his Jack Reacher thriller 61 Hours (Transworld), beating authors including Mark Billingham who has won the prize twice before. It is the first time Child has won the... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime #opening night


Kent wins Libraries Change Lives award

Written By: Benedicte Page Publication Date: Wed, 13/07/2011 - 08:41 This year's CILIP Libraries Change Lives award has been won by Kent county council's 'Making the Difference' project. The project welcomes adults with learning disabilities into libraries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Library campaigners win right to judicial review over closures

Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 15:47 read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Jason Wallace wins Branford Boase

Written By: Caroline Horn Publication Date: Thu, 07/07/2011 - 14:13 Debut author Jason Wallace has won the Branford Boase award for his novel, Out of Shadows (Andersen Press), which has previously also won the Costa Children's Book Award. The award, which recognises debut authors, is shared by... Continue reading at The Bookseller

[ The Bookseller | 2011-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award #costa children


Recession to blame for closure of Scottish indie

Written By: Lisa Campbell Publication Date: Wed, 06/07/2011 - 07:53 An independent bookshop in the Scottish Borders has said it will close, blaming the recession and the strain on customers’ incomes. Latimer Books in Kelso, Scottish Borders, will shut up shop at the end of August after... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scottish indie #independent bookshop #scottish borders