In the Fight Against Big Digital Powers, Conde Nast Joins NBCU and Vox in Ad Pact

Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with: #latest move #digital advertising #advertising marketplace #high-quality content #consumer groups #top chef

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EDC Has Small Fiscal 2024 Profit Despite Big Sales Decline

Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly

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Paul Scheer was abused as a child. His new memoir helped him reclaim 'the power of my voice for my childhood'

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[ Los Angeles Times | 2024-05-21 10:00:29 UTC ]
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The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

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[ Digiday | 2024-05-21 04:01:00 UTC ]
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Children's Institute 2024: Bookselling in the Big Easy

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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

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[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Longtime Condé Nast Chief Revenue Officer Steps Down

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[ AdWeek | 2024-05-14 17:00:24 UTC ]
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Bookwire Releases a Report on Spanish-Language Digital Book Markets

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[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Springer Nature Says More than 99 Percent of German Higher Learning Joins DEAL

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Alyssa Awe to Join Macmillan as Exec V-p of Biz Dev, Strategy

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At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

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[ AdWeek | 2024-04-30 18:00:00 UTC ]
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