Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox have already been doing over the past year, when they teamed up to create Concert, an advertising marketplace for high-quality content and its audiences.The idea was to give advertisers greater reach among particular consumer groups than either company could provide alone. So a marketer trying to reach foodies, for example, could use Concert to buy ad inventory across NBCU digital content related to Bravo's "Top Chef" and Vox's Eater.com. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
News tagged with:
#latest move
#digital advertising
#advertising marketplace
#high-quality content
#consumer groups
#top chef
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#week tonight
#hearst tower
#business side
#iconic titles
#sports illustrated
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#native ads
Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fall cookbooks
#big names
#big flavors
#lucky peach
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$736 million
#publishing platform
#video service
This story appears first on FOLIO: sister publication, minonline. Today (Sept. 16), Condé Nast CEO Chuck Townsend and president Bob Sauerberg announced the shuffling of these executives: Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sister publication
A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD
[ AllThingsD | 2011-05-31 00:00:00 UTC ]
More news stories like this |
Cohen, the indie comics stalwart whose name has become synonymous with the Seattle-based indie graphic novel mainstay Fantagraphics over the past 15 years, will work to bolster the growth of Korean webcomics in the U.S. market as director of PR and marketing at Tapas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
Working through the church’s Saddleback Kids program, the book is based on Saddleback’s Hey-O Kids Curriculum that includes animated videos created in-house. The church started making the cartoons in 2015 and their YouTube channel featuring Hey-O stories has since garnered some 225 million-plus... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | News stories tagged with:
#good morning
#memoir
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
More news stories like this | News stories tagged with:
#digital journalism
#storytelling formats
#published online
#digital publishers
Teens have been at the forefront of fighting for the freedom to read. BANNED TOGETHER, publishing in March, is a YA anthology to encourage and support them while talking frankly about contemporary book censorship. Check it out! Continue reading at Book Riot
[ Book Riot | 2024-06-11 12:30:00 UTC ]
More news stories like this | News stories tagged with:
#ya anthology
#anthology
The author of ‘That Librarian: The Fight Against Book Banning in America’ discusses her fight for the freedom to read and her debut memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut memoir
#book banning
Comics Plus and other digital lending platforms are a growing area for the discovery and circulation of graphic novels in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital lending
#graphic novels
#libraries
The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | News stories tagged with:
#editorial assistant
#book publishing
Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | News stories tagged with:
#cengage learning
#macmillan learning
#ebooks
#macmillan
Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion book
There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital media