No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is reinventing Cond Nast's legacy title, Glamour.An Irish-born millennial with hard-news experience via BBC and CNN, she's using her digital expertise to drag the title into the 21st century. Part of her plan is political. She's seizing the moment to remind female readers that the big glossies have always been the best source of reporting on topics critical to women.With Donald Trump in the White House, Republicans in control of Congress and a potential abortion-outlawing majority coming to the U.S. Supreme Court this fall, magazines that were once fairly understated about politics have decided to take a stand. Editors at top women's titles such as Cosmopolitan and Marie Claire are ramping up coverage of sexual harassment, reproductive rights and identity politics. As younger American women use digital platforms to mobilize politically, these editors know they'll have to meet readers where they're most engaged. There's a lot of money to be made there, too. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
John Mack Carter, one of the industry's most influential magazine editors and the longtime voice of McCall's, Ladies' Home Journal and Good Housekeeping, has died at 86 following a long battle with Parkinson's. Mr. Carter was the only person in publishing history to helm all three titles.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-09-27 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
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Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger... Continue reading at Advertising Age
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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The Doyle estate is hoping to overturn two lower court decisions that affirming that the character of Sherlock Homes is in the public domain, in anticipation of a full appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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In his testimony, Wiley president and CEO Stephen Smith said Supreme Court’s 2013 ruling in Kirtsaeng has hobbled the publishers’ ability to sell textbooks abroad, and suggested a legislative fix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
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Catherine Ryan Hyde has written 24 novels, most of them published by Big Five houses. One of her works, Pay It Forward (S&S, 1999), was adapted into a (fairly successful) Hollywood film. She’s been invited to the White House to talk about her writing. More recently, she’s dabbled in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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The U.S. Supreme Court has said it will weigh in on the constitutionality of a provision in the U.S. Affordable Care Act requiring most for-profit companies to offer insurance coverage for birth control to their employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
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Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Marie Claire, the monthly fashion magazine, is celebrating its 25th British anniversary with a bumper 430-page birthday October issue. Continue reading at Media Week
[ Media Week | 2013-08-29 00:00:00 UTC ]
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President Obama will highlight Amazon as 'a perfect example of the company that is investing in American workers and creating good, high-wage jobs,' according to the White House. Independent booksellers aren't pleased. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-30 00:00:00 UTC ]
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The Economist is considering providing an audio-only subscription, according to Nick Blunden, global digital publisher of the title. The weekly print title, which is also available online and has apps for seven digital platforms, said the move would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-22 00:00:00 UTC ]
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Children's book publisher Scholastic Corp. slashed its 2013 profit guidance and said revenue will be $1 billion lower than expected because schools are spending money on curriculum and holding back on orders, fearing federal spending cuts. Shares fell $6.34, or 20%, to $25.50 in light... Continue reading at Crains New York
[ Crains New York | 2012-11-21 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Publishers are literally driving engagement between the print product and digital platforms by linking print magazines directly to smartphones. The idea aims to neutralize the “either-or” aspect of print and mobile and merge the strengths of both. Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-06 00:00:00 UTC ]
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Evelyn Webster, executive vice president of Time Inc's lifestyle group, has denied long-running speculation that the company is considering the sale of the UK magazine unit, which houses titles such as NME, Marie Claire and Look, confirming "IPC is not being sold". Continue reading at Media Week
[ Media Week | 2012-10-02 00:00:00 UTC ]
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A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week
[ Media Week | 2012-02-29 00:00:00 UTC ]
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In a major blow, Brent campaigners have been refused permission to take their case against six... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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