In a Moment of Uncertainty, TIME Is Certain of Its 97-Year Mission

In remarkable moments throughout history, news organizations have been there to inform the masses and accurately chronicle what’s happening for posterity’s sake. This is a responsibility TIME magazine has been devoted to for 97 years. The news magazine was a trusted source during The Great Depression, World War II, the Civil Rights movement, the Vietnam War, 9/11 and countless other instances that have changed the course of history, and redefined and shaped who we are as people and a society. Now, as COVID-19 rips across the globe in its uncertain path of destruction, undoubtedly altering our course once again, TIME is there. The now-independent brand began major coverage of COVID-19 on January 22, when Charlie Campbell reported from inside Wuhan, China, where the first known outbreak occurred, on what was happening in the wake of the its rapid, fatal spread. Pretty much since then, TIME has been committed around the clock and across the globe to staying on top of the deadly outbreak. It’s part of a 97-year promise that CEO and editor-in-chief, Edward Felsanthal, is accountable for keeping. But in addition to overseeing TIME's mission as a news organization, Felesthanal is also beholden to his staff, and keeping the business viable during an unprecedented crisis. It’s an enormous undertaking, and one we wanted to learn more about. Felsenthal lent us some time, in between being a CEO, editor, husband, father and homeschool teacher, to tell us how he’s pulling it... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-02 15:20:28 UTC ]
News tagged with: #marketing budgets #flip side #presidential campaign #trusted sources #great organizations

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Total Moblie Ad Spend Almost Doubled Last Year

Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Bookstores celebrate the release of Haruki Murakami's newest novel 'Colorless Tsukuru Tazaki and His Years of Pilgrimage'

Celebrations include karaoke and a film contest that will enable the winner to go on his or her own Tsukuru Tazaki-like pilgrimage. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-12 00:00:00 UTC ]
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Self-publishing becomes larger focus at this year’s Frankfurt Book Fair

The Frankfurt Book Fair will organize a two-day self-publishing and author program at the 2014 fair this year, aimed at an international audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-11 00:00:00 UTC ]
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Fall Regionals 2014: A Time for Discovery

Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Bestselling authors take out full-page New York Times ad against Amazon

Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian

[ The Guardian | 2014-08-08 00:00:00 UTC ]
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New York Times Tones Down Labeling on Its Sponsored Posts

The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Orion marks 10 years of Paver's Chronicles

Orion Children’s is celebrating 10 years of Michelle Paver’s Chronicles of Ancient... Continue reading at The Bookseller

[ The Bookseller | 2014-08-04 00:00:00 UTC ]
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Media Monkeys Diary: TV writers, Eddie Mair, Gardeners Question Time

After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
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On the Verge of Digital's Watershed Moment

By Robert M. Sacks There is an odd form of delusion in the publishing world, characterized by a resistance to reason in the face of actual facts. This inability to recognize modern business trends is easy for most... Continue reading at Publishing Executive

[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Dynamite Entertainment's Surprising 10 Years

Celebrating its 10th Anniversary with a panel starring director Quentin Tarantino in front of a packed house at the San Diego Comic-Con, it was hard to remember that when Dynamite Publishing launched 10 years ago, no one was sure what to expect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Archant journalists surprised as chief executive resigns after six years

Adrian Jeakings, the chief executive of the regional newspaper publisher, Archant, has resigned.In what many of the company's journalistic staff view as an unexpected turn of events, he is to depart at the end of the month. He is also to step down from the board. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-07-28 00:00:00 UTC ]
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Man Booker Prize: A crowdfunded novel makes the longlist for the first time

'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
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Man Booker Prize longlist is released with Americans eligible for the first time

Four American authors made the cut, including Joshua Ferris and Karen Joy Fowler. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-25 00:00:00 UTC ]
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40 Years After Resignation, a Wave of Nixon Books

With the 40th anniversary of Richard Nixon's resignation approaching, five books on Nixon are coming to market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Hearsts Duncan Edwards: We are moving from months to moments

Chief executive on the transformation of the magazine business, rivalry with Condé Nast, and takeoversDuncan Edwards may run an enviable portfolio of magazines, including Cosmopolitan, Elle, Esquire and Harpers Bazaar, but he admits an ingrained old-school mindset has cost the publisher the... Continue reading at The Guardian

[ The Guardian | 2014-07-20 00:00:00 UTC ]
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Elmore Leonard's unpublished stories to be published next year

From small-town New Mexico to a military base in Kuala Lumpur, publisher promises 'razor-sharp dialogue and headlong pacing'A collection of previously unpublished short stories by the late Elmore Leonard will be released next year, his publisher has said. Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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