Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
This week Dave Miller, who hosts a daily talk show on Oregon Public Broadcasting, interviewed “two very tired people”: Tuck Woodstock and Sergio Olmos, both independent journalists. Since late May, daily protests in solidarity with Black lives and against police brutality have taken place in... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-24 12:18:51 UTC ]
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The Day faced legal action from author after implying that her comments on gender harmed trans peopleA news website aimed at British schoolchildren has agreed to pay an unsubstantiated amount after it implied that JK Rowling’s comments on gender caused harm to trans people.The Day, which is... Continue reading at The Guardian
[ The Guardian | 2020-07-23 16:33:19 UTC ]
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Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian
[ The Guardian | 2020-07-21 23:01:08 UTC ]
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Bloomsbury says books were a lockdown hit, with children’s division revenue up 27%The backlash against JK Rowling’s views on transgender law reform has failed to dent the popularity of the Harry Potter author’s books, with publisher Bloomsbury saying they have proved a lockdown hit, pushing... Continue reading at The Guardian
[ The Guardian | 2020-07-21 12:29:43 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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Three mission-driven indie bookstores well-known for their commitment to social justice have ceased stocking books written by J.K. Rowling, accusing the Harry Potter author of promoting hatred towards transgender people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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J K Rowling's agency The Blair Partnership has lost four of its author clients over the controversy surrounding the Harry Potter author's views on transgender law reform. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 05:27:06 UTC ]
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In order to create the Ultimate Summer 2020 Reading List, we’ve ventured into unfamiliar territory and employed… math. | Lit Hub How JK Rowling betrayed the world she created: Gabrielle Bellot on growing up with the Harry Potter universe. | Lit Hub “The pace and frequency of Trump’s falsehoods... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-10 10:30:25 UTC ]
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After the author’s widely criticized round of gender identity tweets over the weekend, the actor spoke up on behalf of transgender women. The creator of Harry Potter seems to have lost Harry Potter himself, as Daniel Radcliffe comes to the defense of trans women in the wake of J.K. Rowling’s... Continue reading at Fast Company
[ Fast Company | 2020-06-09 10:00:07 UTC ]
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"Harry Potter" author J.K. Rowling is releasing her new book, "The Ickabog," in free online installments. The first two chapters are out now. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-26 19:33:57 UTC ]
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Harry Potter author J.K. Rowling is releasing her latest book as a free online serial for kids "needing distraction during the strange and difficult time we're passing through" — and she's also calling on young fans to help create illustrations... Continue reading at CBC
[ CBC | 2020-05-26 15:57:26 UTC ]
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The Harry Potter series creator is also asking her young readers to supply illustrations for the print version of the novel, available in November. Continue reading at The Washington Post
[ The Washington Post | 2020-05-26 15:11:00 UTC ]
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The Harry Potter author said her new fairy tale would go online in installments, starting Tuesday, and published as a book in November. Continue reading at The New York Times
[ The New York Times | 2020-05-26 14:47:26 UTC ]
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A selection of recent audiobooks of interest; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2020-05-26 09:00:06 UTC ]
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Answer the 10 questions in the Dumbledore's Army quiz and you will find out if you are more of a Harry or Neville or one of the other members! Continue reading at Book Riot
[ Book Riot | 2020-05-06 10:34:02 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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David Beckham, Dakota Fanning, Eddie Redmayne and "Harry Potter" himself, Daniel Radcliffe, have all signed on to read chapters of "The Sorcerer's Stone." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-05 18:07:58 UTC ]
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Daniel Radcliffe will lead an all-star read-along of Harry Potter and the Sorcerer's Stone. Continue reading at Book Riot
[ Book Riot | 2020-05-05 17:46:56 UTC ]
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The stars are coming out to bring the first Harry Potter novel to life in a new way. There have been audiobooks of Harry Potter and the Sorcerer's Philosopher's Stone, and (of course) a movie based on it, but this time around, big names are reading t... Continue reading at Engadget
[ Engadget | 2020-05-05 16:59:45 UTC ]
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