Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Hogwarts Legacy is the Harry Potter game I’ve been dreaming of since I was a teenager. I grew up alongside the Harry Potter novels and devoured them all, and I spent the time between book releases reading and writing fanfiction set in the Wizarding World. I would’ve traded my little emo soul for... Continue reading at Engadget
[ Engadget | 2023-02-10 17:00:41 UTC ]
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Five days ago, a review code for Hogwarts Legacy landed in my inbox. I’ve been thinking about this moment for more than a year, ever since the backlash against the game started gaining traction online. The author of the Harry Potter novels is transphobic and she’s targeted transgender women in... Continue reading at Engadget
[ Engadget | 2023-02-06 11:00:18 UTC ]
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Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World
[ PC World | 2023-02-03 15:30:00 UTC ]
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The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company
[ Fast Company | 2023-01-27 14:02:23 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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Sony announced the release window today for Marvel’s Spider-Man 2, the sequel to 2018's Marvel's Spider-Man and 2020's Spider-Man: Miles Morales. The PlayStation 5 exclusive will launch in the fall of 2023.Insomniac Games’ sequel continues the stories of Peter Parker and Miles Morales as they... Continue reading at Engadget
[ Engadget | 2022-12-15 18:51:23 UTC ]
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Warner Bros. Interactive Entertainment today delayedHogwarts Legacy yet again, but the most demanding versions of the game are spared. Instead, the postponement pushes the PlayStation 4 and Xbox One versions back to April 4th, 2023, with the Nintendo Switch variant arriving on July... Continue reading at Engadget
[ Engadget | 2022-12-13 18:54:21 UTC ]
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The year’s autobiography big-hitters haven’t sold as well as expected, with buyers disenchanted by pricing and lack of feelgood topicsFrom actors and musicians to athletes and presenters, there are no shortage of celebrity memoirs on bookshop shelves. This year has seen new books published by a... Continue reading at The Guardian
[ The Guardian | 2022-12-09 10:52:17 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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The first time I felt possessed by a fantasy series, I was fifteen. It was 2004, and from my family’s small computer room, I spent the after-dinner hours in a web forum devoted to NC-17 Harry Potter fanfiction. This was the same room where my brother had constructed a secret liquor cabinet from... Continue reading at Electric Literature
[ Electric Literature | 2022-11-01 11:05:00 UTC ]
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Colleen Hoover has the #1 book in the country – and so much more – with 'It Starts with Us.' Plus new celeb memoirs include two by Harry Potter movie alums, and Jen Hatmaker and Phil Rosenthal each feed readers' need for new cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
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The actor, known for playing Hagrid in the Harry Potter franchise and Fitz in the series Cracker, has died aged 72. Continue reading at BBC News
[ BBC News | 2022-10-14 18:09:44 UTC ]
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Scottish actor Robbie Coltrane, who played a forensic psychologist on the TV series Cracker and Hagrid in the Harry Potter movies, has died. Continue reading at CBC
[ CBC | 2022-10-14 17:36:32 UTC ]
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From early comedy in Tutti Frutti to damaged psychologist Fitz, via Hagrid, Falstaff, Blackadder and finally National Treasure’s complex, hard-to-hate lead, Coltrane – who has died aged 72 – was a one-off“You’re a wizard, Harry!”For an entire generation all over the world, this was the key... Continue reading at The Guardian
[ The Guardian | 2022-10-14 17:08:39 UTC ]
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I wasn’t sure Marvel could shoehorn its characters and stories anywhere else, beyond all the movies, TV shows, games and toys, but now it wants you thinking about those heroes wherever you go. It’s teamed up with Pokémon Go developer Niantic to create an augmented reality mobile game launching... Continue reading at Engadget
[ Engadget | 2022-09-12 11:15:39 UTC ]
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PlayStation’s game-streaming scheme, at its top tier, is now competing directly with Xbox Game Pass, the service that proved the concept by earning 25 million-plus subscribers over the past five years. It’s now been over a month since PlayStation Plus Premium went live, offering similar cloud... Continue reading at Engadget
[ Engadget | 2022-08-15 11:15:56 UTC ]
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Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC
[ CBC | 2022-08-13 08:00:00 UTC ]
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Try as it might, Hogwarts Legacy developer Avalanche Software can't magically make its creation arrive any sooner. In fact, Warner Bros. Interactive Entertainment has once again delayed the game, which at least now has a firm release date. It will hit PC, PlayStation 4, PS5, Xbox One and Xbox... Continue reading at Engadget
[ Engadget | 2022-08-12 18:52:47 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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