Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Greenpeace ambassador and former Harry Potter star Bonnie Wright's guide to changing habits and living more sustainably has been signed by Quercus imprint Greenfinch. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:44:54 UTC ]
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Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC
[ CBC | 2021-11-16 22:10:32 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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Twenty years after the release of the first Harry Potter film, does he continue to charm children and adults alike? Continue reading at The Conversation
[ The Conversation | 2021-11-09 16:16:49 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday
[ Digiday | 2021-10-19 01:00:00 UTC ]
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The powerhouse children’s publisher, known for Harry Potter, had been passed from father to son until Iole Lucchese, a top executive, was given control. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:41:08 UTC ]
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A Squid Game manicure, Harry Potter wand classes, a fountain covered in nails, and the latest waxwork of the Queen. Continue reading at BBC News
[ BBC News | 2021-10-17 12:08:52 UTC ]
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From Grange Hill to the West End, via Eurovision and the Brit awards, the star has built multiple careers. She talks about stage-school pressure, TV diversity and playing Hermione in Harry Potter and the Cursed ChildMichelle Gayle was 10 months into her role as Hermione Granger in Harry Potter... Continue reading at The Guardian
[ The Guardian | 2021-10-13 08:41:05 UTC ]
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The installation marks the 20th anniversary of the film Harry Potter and the Philosopher’s Stone. Continue reading at Media Week
[ Media Week | 2021-10-07 15:35:52 UTC ]
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Traveling with young children is like trying to turn a cruise ship: It’s cumbersome, takes a significant amount of planning and requires a team effort. Because I apparently lack any amount of common sense, I recently took a 3,000-mile RV trip with my partner and two toddlers. Traveling with... Continue reading at Engadget
[ Engadget | 2021-09-01 12:30:02 UTC ]
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Many shops plan to open early for the arrival of Sally Rooney’s latest novel, Beautiful World, Where Are You next monthWhen they were children they lined the streets in their witch hats and capes, keen to pick up the latest Harry Potter title as bookshops opened their doors at midnight. Now they... Continue reading at The Guardian
[ The Guardian | 2021-08-28 15:00:00 UTC ]
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Bloomsbury has announced plans for a year-long campaign celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone by J K Rowling in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 04:16:37 UTC ]
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Book subscription box OwlCrate has reversed their decision to no longer carry Harry Potter merchandise due to JK Rowling's transphobia. Continue reading at Book Riot
[ Book Riot | 2021-08-11 17:30:59 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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In every skirmish in the ‘culture war’, be it fought in universities, Twitter or Parliament, there’s an inevitable reference to Harry Potter. The Potter references can seem like a joke; the perpetual furore around the politics of a ‘mere’ children’s author more so. But it is no laughing matter.... Continue reading at The Bookseller
[ The Bookseller | 2021-06-10 22:19:40 UTC ]
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With help from Harry Potter, the Magic School Bus and the Baby-Sitters Club, he created the largest publisher and distributor of children’s books. Continue reading at The New York Times
[ The New York Times | 2021-06-08 11:45:51 UTC ]
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Harry Potter publisher issues third profit upgrade of 2021 after sales increase to £185mCoronavirus – latest updatesSee all our coronavirus coverageLockdown reading has helped the Harry Potter publisher Bloomsbury to its third profit upgrade of the year after a 22% surge in annual pre-tax... Continue reading at The Guardian
[ The Guardian | 2021-06-02 08:20:05 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Bloomsbury is to release a gift book featuring Harry Potter illustrations by Jim Kay, accompanied by quotes from the series. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 20:34:58 UTC ]
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