Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times
[ The New York Times | 2021-01-27 22:39:44 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Budding wizards and witches will have to wait a while longer to delve into Hogwarts Legacy. The open-world Harry Potter RPG, which was supposed to arrive this year, has been delayed to 2022. pic.twitter.com/9zqii6DZLm— Hogwarts Legacy (@HogwartsLeg... Continue reading at Engadget
[ Engadget | 2021-01-13 17:44:36 UTC ]
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Pottermore, the digital company for J K Rowling’s Wizarding World, saw revenues rise 3.2% and profits increase 23.2% in the 12 months to 31st March 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 12:26:57 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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Harry Potter actor Rupert Grint racked up a million followers in just over four hours. Continue reading at BBC World
[ BBC World | 2020-11-17 16:59:20 UTC ]
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Actor has announced he will be exiting the Harry Potter prequel series after losing his libel case over allegations of assault towards ex-wife Amber HeardJohnny Depp is set to exit the Fantastic Beasts franchise after being asked to resign by Warner Bros.The actor announced the decision in a... Continue reading at The Guardian
[ The Guardian | 2020-11-06 16:53:04 UTC ]
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Ella discovered Diagon Alley inside her wardrobe during a game of hide-and-seek on her birthday. Continue reading at BBC News
[ BBC News | 2020-11-04 00:03:40 UTC ]
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Actor Matthew McConaughey has the #1 book in the country with ‘Greenlights.’ Plus books on baking and escapist photography help ease the lockdown blues, and a new edition of ‘Harry Potter and the Sorcerer’s Stone’ pops up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian
[ The Guardian | 2020-10-27 12:22:12 UTC ]
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It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
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SUSANNA CLARKE FIRST BURST on the scene with Jonathan Strange & Mr Norrell in 2004 on a wave of publicity partly fueled by comparisons with Harry Potter. However, while both stories are set in England and concern magic, the similarities end there: Jonathan Strange presents a complex, dark,... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-18 17:00:59 UTC ]
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IN THE LATE 1990s and early 2000s, millennials in the United States were tweens and teens, and the Harry Potter phenomenon hit hard. There was nothing so comforting in the face of overseas wars and 9/11 as a bit of Blairite neoliberalism from abroad: the British school novel wrapped up with a... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-09-19 15:00:45 UTC ]
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The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
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With books delayed by the pandemic reaching shops alongside other titles aimed at the Christmas market, the trade has seen sales boomBooksellers up and down the UK are reporting a boom in sales since readers returned to bookshops after the lockdown, with the first avalanche of Christmas titles... Continue reading at The Guardian
[ The Guardian | 2020-09-11 12:40:19 UTC ]
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Harry Potter author J.K. Rowling says she is returning an award from a human rights group linked to the Kennedy family after the president of the organization criticized her comments about transgender issues. Continue reading at CBC
[ CBC | 2020-08-28 20:34:31 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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