Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
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Did you grow up with the Boy Who Lived? You can re-read the series or you can check out these books like Harry Potter for adults. Continue reading at Book Riot
[ Book Riot | 2020-04-29 10:32:45 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-24 10:30:04 UTC ]
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Our relationships with characters from books and screen – called parasocial relationships – serve many of the same functions as our friendships with real people, minus the infection risks. Continue reading at The Conversation
[ The Conversation | 2020-04-21 03:11:35 UTC ]
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Answer eleven questions about the Harry Potter books and the wizarding world to discover which of the Hogwarts Professors you are most like. Continue reading at Book Riot
[ Book Riot | 2020-04-16 10:34:27 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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Though Harry Potter might be one of the most easily recognizable books about magic schools, there are many books that go beyond Hogwarts. Find them here. Continue reading at Book Riot
[ Book Riot | 2020-04-02 10:36:55 UTC ]
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Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
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J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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Feeling a little copped up and bored? Good news: The Harry Potter Alliance is hosting a virtual con today through Saturday, April 4th! Continue reading at Book Riot
[ Book Riot | 2020-03-23 18:14:12 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-15 10:30:40 UTC ]
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Do you consider yourself a hard-core Potterhead? Did you defy your Veron Dursley-esque stepfather by joining the college Quidditch team? Did a rough breakup prompt an ill-advised dalliance with Snapism? Is your work commute enlivened by the dulcet tones of the weekly MuggleCast? Have you inked a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-11 17:04:10 UTC ]
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Wild electoral swings and global public-health crises come at you fast. Two weeks ago, Bernie Sanders was in the driving seat of the Democratic primary, and the coronavirus—while certainly of growing concern—had yet to cause a death in the US; when seven Democratic presidential candidates (all... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-03-11 12:06:48 UTC ]
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Rally enables regular investors to buy and sell shares in high-end collectibles. Crafted from individually selected Nile crocodile scales in cream and gray, Hermès’s Himalaya Birkin is one of the world’s rarest handbags, fetching more than $100,000 at auction. Rally cofounder and CEO Chris... Continue reading at Fast Company
[ Fast Company | 2020-03-10 05:00:57 UTC ]
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Murdoch mastheads point finger at ABC, Facebook and the Guardian, among others. Plus: what KFC and bidets say about the state of journalismThe demise of AAP has unexpectedly ignited a war of words between media companies over who is to blame.According to News Corp – one of the major shareholders... Continue reading at The Guardian
[ The Guardian | 2020-03-06 02:34:45 UTC ]
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Harry Potter and the Philosopher's Stone (Bloomsbury) has been voted viewers’ favourite Blue Peter Book Award winner of the last 20 years, while Amanda Li’s Rise Up (Buster) and Vashti Hardy’s Wildspark (Scholastic) have also won prizes. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 02:44:21 UTC ]
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Beloved stars of the Harry Potter and Fantastic Beasts films will voice the first ever audiobook edition of J.K. Rowling's THE TALES OF BEEDLE THE BARD, with proceeds to benefit the Lumos foundation. Continue reading at Book Riot
[ Book Riot | 2020-02-27 16:09:37 UTC ]
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In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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