Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
I wasn’t sure Marvel could shoehorn its characters and stories anywhere else, beyond all the movies, TV shows, games and toys, but now it wants you thinking about those heroes wherever you go. It’s teamed up with Pokémon Go developer Niantic to create an augmented reality mobile game launching... Continue reading at Engadget
[ Engadget | 2022-09-12 11:15:39 UTC ]
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PlayStation’s game-streaming scheme, at its top tier, is now competing directly with Xbox Game Pass, the service that proved the concept by earning 25 million-plus subscribers over the past five years. It’s now been over a month since PlayStation Plus Premium went live, offering similar cloud... Continue reading at Engadget
[ Engadget | 2022-08-15 11:15:56 UTC ]
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Three of the sport’s governing bodies recently announced that they’re officially changing the name to “quadball,” both out of trademark concerns and a desire to distance themselves from Harry Potter author J.K. Rowling in light of her... Continue reading at CBC
[ CBC | 2022-08-13 08:00:00 UTC ]
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Try as it might, Hogwarts Legacy developer Avalanche Software can't magically make its creation arrive any sooner. In fact, Warner Bros. Interactive Entertainment has once again delayed the game, which at least now has a firm release date. It will hit PC, PlayStation 4, PS5, Xbox One and Xbox... Continue reading at Engadget
[ Engadget | 2022-08-12 18:52:47 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Fifteen years ago, we reported on the publication of the final installment in J.K. Rowling’s megaselling Harry Potter series, which sold 8.3 million copies in the first day after its release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Quidditch, a sport invented by Harry Potter author J.K. Rowling, is rebranding as “quadball” amid controversy over the author’s comments. Continue reading at The Washington Post
[ The Washington Post | 2022-07-20 13:42:04 UTC ]
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People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian
[ The Guardian | 2022-06-15 08:09:40 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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The ‘fascinating insight into what was to become an iconic work’ is the only known surviving copy of its kind and is to be auctioned along with a first edition signed by RowlingA prepublication version of the first Harry Potter book by JK Rowling is expected to fetch at least £20,000 when it is... Continue reading at The Guardian
[ The Guardian | 2022-04-26 09:29:11 UTC ]
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Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Read on for news about DK's 'The Very Hungry Caterpillar' encyclopedia, Random House's picture book with Ellen DeGeneres, new Harry Potter publishing from Insight Editions, lucha libre books from Future House and Masked Republic, a Spawn trade publishing program, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
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Hogwarts Legacy will arrive on PC, PlayStation 4, PS5, Xbox One and Xbox Series consoles in holiday 2022. Hogwarts Legacy was announced in late 2020 and it was originally due to come out in 2021, but was later delayed to 2022. The "holiday" timeframe is one step closer to an actual release... Continue reading at Engadget
[ Engadget | 2022-03-17 21:18:58 UTC ]
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With help from machine learning software, computer scientists may have unmasked the identity of Q, the founder of the QAnon movement. In a sprawling report published on Saturday, The New York Times shared the findings of two independent teams of forensic linguists who claim they’ve identified... Continue reading at Engadget
[ Engadget | 2022-02-19 20:56:18 UTC ]
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A narrator can make or break the listening experience. Over several related novels, they can become friend (or foe). Continue reading at The Washington Post
[ The Washington Post | 2022-01-16 13:00:49 UTC ]
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Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek
[ AdWeek | 2022-01-13 15:27:57 UTC ]
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Filippo Bernardini is accused of stealing manuscripts. For money or just a good read?The theft of books occupies a complex place in our moral judgment, depending on motive. In Markus Zusak’s 2005 novel The Book Thief, the actions of the title character are heroic – she steals books to save them... Continue reading at The Guardian
[ The Guardian | 2022-01-09 09:30:16 UTC ]
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It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian
[ The Guardian | 2021-12-11 09:00:06 UTC ]
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Apparently, J.K. Rowling’s bruised reputation has not lowered the value of her books. Yesterday, a rare first edition of J.K. Rowling’s Harry Potter and the Philosopher’s Stone sold at auction for $471,000, which Heritage Auctions says is “the highest price ever paid for the boy wizard’s debut... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-10 18:27:50 UTC ]
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