Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-06 16:53:12 UTC ]
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The artist Jim Kay, whose latest book is “Harry Potter and the Goblet of Fire,” surrounds himself with nature when he draws unnatural creatures like dragons, goblins and trolls. Continue reading at The New York Times
[ The New York Times | 2019-11-06 10:00:42 UTC ]
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Find the perfect Harry Potter gifts for everyone on your list, but feel free to get yourself a little something as well! Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:38:02 UTC ]
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Are you ready to own a small piece of a first-edition Harry Potter book? Good news: Your assets can now include a 1982 Aston Martin V8 Vantage worth $297,500, and a Bleu Saphir Lizard Hermés Birkin Bag worth $58,000, and Michael Jordan’s game sneakers from 1988, worth $22,000. They can be... Continue reading at Fast Company
[ Fast Company | 2019-10-31 13:54:58 UTC ]
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As a 14-year-old, Jason Snyder created his first commercial software--a system he described as a "party line for computer nerds in the '80s." "I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve," he added. Snyder said he... Continue reading at AdWeek
[ AdWeek | 2019-10-22 22:00:06 UTC ]
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Whether you're looking for wall art ideas or your next tattoo, there are short Harry Potter quotes here for every witch, wizard, or magic-loving Muggle. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:32:52 UTC ]
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Everything is a subscription service nowadays, so frankly it's a surprise it's taken so long for the Harry Potter franchise to get in on the action, but that it has, in the form of Wizarding World Gold. The 12-month sub includes a whole bunch of magi... Continue reading at Engadget
[ Engadget | 2019-10-16 10:01:00 UTC ]
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Are you more of a bookish Hermione or a headstrong Fleur? Maybe even a bold Ginny Weasley? Find out your witchy counterpart in this Harry Potter witch quiz! Continue reading at Book Riot
[ Book Riot | 2019-10-15 10:39:30 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-10-13 10:30:06 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Revelo persona! Find out which of nine awesome and magical Harry Potter characters you are with this Harry Potter Enneagram quiz. Continue reading at Book Riot
[ Book Riot | 2019-10-09 10:34:01 UTC ]
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Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
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Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 17:45:18 UTC ]
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Warner Bros. Entertainment has leased a large Flatiron District retail space at 935 Broadway for a Harry Potter-themed exhibit that will allow fans to experience the enchanted world of the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-23 17:24:39 UTC ]
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Take this Triwizard champion quiz to find out which of the competitors from Harry Potter and the Goblet of Fire ... Continue reading at Book Riot
[ Book Riot | 2019-09-20 10:36:45 UTC ]
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Dark as the Harry Potter books may get, you can always count on a Weasley for a laugh. Here are some of the Weasley siblings' funniest moments. Continue reading at Book Riot
[ Book Riot | 2019-09-19 10:38:47 UTC ]
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We've seen people turn neural networks to almost everything from drafting pickup lines to a new Harry Potter chapter, but it turns out classic text adventure games may be one of the best fits for AI yet. This latest glimpse into what artificial intel... Continue reading at Engadget
[ Engadget | 2019-09-11 19:39:00 UTC ]
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Stacy Nethercoat Vice president, cloud solutions Tech Data Corp. Educational background: Bachelor's of Business Administration, University of Iowa What was your first ever paid job? I worked at a fast food place called "Pans & Irons" What is your favorite movie of all time? The Harry... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-11 10:40:59 UTC ]
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Pavilion Books has landed the first official Harry Potter knitting book which will allow fans to "cast on with needles and wands" to recreate Hogwarts’ house scarves and Mrs Weasley’s Christmas jumper. Continue reading at The Bookseller
[ The Bookseller | 2019-09-10 22:06:21 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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