Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Seven models of the spiders from Harry Potter and the Chamber of Secrets will be unveiled across the UK at the end of the month to mark the novel’s 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2018-06-29 00:00:00 UTC ]
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Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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Can "Mean Girls" edge out "The Band's Visit" and "SpongeBob SquarePants"? Will "Harry Potter and the Cursed Child" or "Angels in American" take home more trophies? Here's a quick rundown of key contenders from shows with the most nominations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Rooted in West African mythology, Tomi Adeyemi's YA debut is a colossal hit. She talks about activism, Harry Potter, and writerly perseverance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Publisher hits £161.5m takings, driven by Potter sales and Lose Weight for GoodThe evergreen Harry Potter franchise and the popularity of TV chef Tom Kerridge’s Lose Weight for Good has driven book publisher Bloomsbury’s revenue to the highest level in its 32-year history.Bloomsbury Publishing... Continue reading at The Guardian
[ The Guardian | 2018-05-22 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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In the 20 years since Harry Potter And The Philosopher's Stone â the first novel in JK Rowling's global publishing phenomenon â was released, the bespectacled boy wizard has achieved many, many revolutionary things. Most importantly, he has transformed children's passion for reading â and... Continue reading at Stuff
[ Stuff | 2018-01-13 00:00:00 UTC ]
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The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Bloomsbury will release a ‘house edition’ of Harry Potter and the Chamber of Secrets, the second book in the Harry Potter series, in June. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Overwhelming demand for the book has generated wait lists that rival such all-time bestsellers as 'Harry Potter' and 'Fifty Shades of Gray.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-08 00:00:00 UTC ]
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While women dominate the charts, it’s been the year of the comeback kings: Philip Pullman, Jamie Oliver, Margaret Atwood …Last year JK Rowling reclaimed the No 1 spot in the bestseller charts by returning from mundane reality to the Potterverse (with the Harry Potter and the Cursed Child... Continue reading at The Guardian
[ The Guardian | 2017-12-30 00:00:00 UTC ]
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SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
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Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
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Niantic Labs, the creator of free-to-download augmented reality game Pokemon Go, is to launch a new game based on Harry Potter in conjunction with Warner Bros. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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