Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Sarah Perry's novel The Essex Serpent is named Waterstones Book of the Year ahead of a Beatrix Potter manuscript and a Harry Potter playscript. Continue reading at BBC News
[ BBC News | 2016-12-01 00:00:00 UTC ]
More news stories like this
Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this
Warner Bros. has signed a deal to buy the gamer-focused YouTube network Machinima in order to expand the movie and TV studio’s digital video business, the company said Thursday. Burbank-based Warner Bros., the studio behind film franchises like Harry Potter and DC Entertainment, was already a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-18 00:00:00 UTC ]
More news stories like this
The release of the Harry Potter and the Cursed Child playscript, published by Little, Brown, has helped Hachette UK to grow its sales by 30.1% in the third quarter, according to results issued by its parent company Lagardere. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this
Sarah Perry’s The Essex Serpent is the only novel on the six-book shortlist, up against JK Rowling’s play script for Harry Potter and the Cursed Child and a long-lost Beatrix Potter storySarah Perry’s novel The Essex Serpent might have missed out on the big literary prizes this year, but her... Continue reading at The Guardian
[ The Guardian | 2016-11-08 00:00:00 UTC ]
More news stories like this
Chicken House m.d. Barry Cunningham, the man who acquired the manuscript for J K Rowling's Harry Potter and the Philosopher’s Stone in the late 1990s, is selling his unique edition of The Tales of Beedle the Bard at Sotheby’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this
A Harry Potter script and a Beatrix Potter story are among the titles up for Waterstones Book of the Year 2016. Continue reading at BBC News
[ BBC News | 2016-11-08 00:00:00 UTC ]
More news stories like this
A one-off edition of a Harry Potter spin-off book, handwritten by JK Rowling, is being sold by its owner. Continue reading at BBC News
[ BBC News | 2016-11-04 00:00:00 UTC ]
More news stories like this
As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
More news stories like this
Dull Margaret, a darkly humorous tale illustrated by the artist DIX, is tipped to be a hot property at the Frankfurt book fairThe actor Jim Broadbent is making his first foray into fiction with a graphic novel inspired by Pieter Bruegel the Elder’s 16th-century painting of a “strong, intense... Continue reading at The Guardian
[ The Guardian | 2016-10-10 00:00:00 UTC ]
More news stories like this
Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this
Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
More news stories like this
J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
More news stories like this
The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this
Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
More news stories like this
Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this
Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this
Paula Hawkins is back on top of the iBooks bestseller list with 'The Girl on the Train,' pushing J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' down into the #2 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
More news stories like this
Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
More news stories like this
Illustrated tales introducing youngsters to ‘iconic works of classic literature’ such as Jack Kerouac’s beatnik adventure are missing the pointMy daughter is five, and all for knowing about what her parents are up to. Her father was reading The Lord of the Rings on holiday last week, and she... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
More news stories like this