Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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J K Rowling has told fans that Harry Potter is “done” after the release of Harry Potter and the Cursed Child playscript last weekend. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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The new Harry Potter went on sale last Saturday night, and bookstores across the country celebrated with midnight parties. Here we present a sampling of photos from those festivities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-02 00:00:00 UTC ]
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Sales of the Harry Potter and the Cursed Child playscript (Little, Brown) have been “incredible” according to Waterstones, while Foyles deemed it “the fastest-selling book we’ve ever sold” after fans flocked to midnight openings around the country. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Central London was once again full of wizards, Harrys, Hagrids and Hermiones last night (30th July) as Waterstones Piccadilly and Foyles on Charing Cross Road held extravagant parties to celebrate Little, Brown’s publication of Harry Potter and the Cursed Child– surely already the fastest... Continue reading at The Bookseller
[ The Bookseller | 2016-07-31 00:00:00 UTC ]
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A look back at the magical journey through Harry Potter's history leading up to the release of "Harry Potter and the Cursed Child". Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Local fans of the "Harry Potter" books and films series are gearing up this weekend for something they've long yearned for — one more journey to the wizarding world."Harry Potter and the Cursed Child," a book edition of a play debuting this weekend at London's West End Palace Theatre, will be... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-07-30 00:00:00 UTC ]
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Katherine Cowdrey on returning to the magic of Harry Potter as an adult with the "Harry Potter and the Cursed Child" play. Continue reading at The Bookseller
[ The Bookseller | 2016-07-29 00:00:00 UTC ]
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Reviews for the upcoming 'Potter' stage play are so far very positive. What about the show has so impressed reviewers? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-07-28 00:00:00 UTC ]
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The verdict is in for "Harry Potter and the Cursed Child", with reviewers hailing the two-part play "a dazzling duel of light and dark" (the Guardian), "a triumph" (the Telegraph), and "a magical experience tailor made for the stage, filled to the brim with fan service" (the Independent). Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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Harry Potter fans, booksellers, and librarians are getting ready to party like it's 2007: Scholastic is prepping to release 'Harry Potter and the Cursed Child Parts One and Two' on July 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a... Continue reading at Digiday
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Booksellers are hoping that the release of Harry Potter and the Cursed Child later this month will offset the negative impact economic uncertainty has had on footfall following the Brexit vote. Continue reading at The Bookseller
[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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They were supposed to be a secret, but when word leaked that the new "Harry Potter and the Cursed Child" in London was using real owls during performances, fans of the saga went wild on social media. Alas, the owls have officially flown the coop before the blockbuster West End production... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-11 00:00:00 UTC ]
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Theatre critics have responded enthusiastically to the first part of Harry Potter and the Cursed Child, which previewed at London’s Palace theatre last night (7th June). Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script for Harry Potter and the Cursed Child (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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