Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
Publishers Scholastic and Bloomsbury are re-releasing the series with full-color illustrations.Between author J.K. Rowling's fan hub experience Pottermore and a slew of fans bringing elements of Harry Potter's world to life (Marauder's Map, a seven-book saga in one), the boy who lived lives on,... Continue reading at Fast Company
[ Fast Company | 2015-01-14 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Girls are quick to romanticise anti-heroes, says Harry Potter author, as she shares her vision for the future of the boy wizard’s school enemyJK Rowling says that “girls are very apt to romanticise” the antihero, and reveals that she had been forced to pour “cold common sense” on the startling... Continue reading at The Guardian
[ The Guardian | 2014-12-22 00:00:00 UTC ]
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The character 'is the only one I feel guilty about,' the author recently wrote in an essay detailing how she plotted her seven-part series and how a story change made this character's death necessary. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-16 00:00:00 UTC ]
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Sony Pictures' studio chief made plans to meet Al Sharpton after the exposure of a racially tinged e-mail exchange, even as the company asked news outlets to stop publishing material from the hack that revealed that exchange and hired Rubenstein Communications to handle its broader PR... Continue reading at Advertising Age
[ Advertising Age | 2014-12-16 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books. More events are planned for April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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Pottermore is set to post a surprise each day between the 12th and the 23rd December, including new writing from J K Rowling. In a newsletter sent to Harry Potter fans, Pottermore said Rowling will write about Draco Malfoy, a pupil at Hogwarts and one of Harry Potter’s nemeses, as well as... Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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The New Republic magazine, which reached its 100th anniversary last month, is reducing its frequency to 10 issues a year from 20, moving its headquarters to New York from Washington, D.C., and replacing its editor. Gabriel Snyder will assume the role of editor of chief, succeeding Frank Foer.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-05 00:00:00 UTC ]
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Ebook readers reveal the most highlighted passages in Harry Potter, the Bible, Lord of the Rings and many more Its an odd sensation to be reading an ebook and to suddenly notice that thanks to the providers data-tracking software youre on a passage that other people have already highlighted. I... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
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Dolores Umbridge is a sadistic teacher whom Harry encounters. Rowling posted a piece on the website Pottermore with new information about the character's past and revealed how she was inspired to give the cruel teacher a love of bows and kittens. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-01 00:00:00 UTC ]
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J K Rowling has revealed that Dolores Umbridge, a Hogwarts professor and enemy of Harry Potter, was based on a real person. In any essay posted on the Pottermore website, Rowling said she “disliked intensely on sight” the person she based Umbridge on, who was a teacher “in a certain skill or... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller
[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Mariette is the executive force behind the transformation of the country's longest published magazine from an under-appreciated authority into a digital powerhouse across multiple platforms, serving all types of consumers. During this process, she revamped the editorial, increased online traffic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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The social network has built a formidable group of former journalist and publishing execs to forge partnerships with media companies new and old. The post How Facebook is courting publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-25 00:00:00 UTC ]
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What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic
[ The Atlantic | 2014-09-08 00:00:00 UTC ]
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Media companies say much of what the newspaper wrote about Julian Disney and the council was untrue Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-01 00:00:00 UTC ]
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Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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Rowling's newest original content penned for the website Pottermore focuses on Celestina Warbeck, an 'off-stage' character whose songs are heard in the 'Potter' novels although the singer never makes an actual appearance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
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