Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
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A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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Rowling wrote her book, "Harry Potter and the Philosopher's Stone," when she was a single mother, receiving government benefits. She's now asking the government to step up support for Britain's poor.Without help from the British government, there might never have been a Harry Potter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-18 00:00:00 UTC ]
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Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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When the U.K. newspaper the Sunday Times outed J.K. Rowling as the author of detective novel The Cuckoo's Calling earlier this year, computer scientists were among the first people called in. Although the novel was published under the pen name Robert Galbraith, two computational... Continue reading at Fast Company
[ Fast Company | 2013-09-03 00:00:00 UTC ]
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In a video on 'Good Morning America' celebrating the 15th anniversary of the release of the 'Harry Potter' books in the US, Rowling singles out Dumbledore as the 'Potter' character she misses the most. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-29 00:00:00 UTC ]
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Debut author Samantha Shannon has received plenty of pre-release buzz for her novel 'The Bone Season,' which comes out today. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-21 00:00:00 UTC ]
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A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
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The new 'Harry Potter' covers, by artist and writer Kazu Kibuishi, were created to honor the 15th anniversary of the US publication of 'Harry Potter and the Sorcerer's Stone.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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Time Warner said Tuesday that it won't complete its plan to separate Time Inc. division into an independent company this year as anticipated, prolonging a period of uncertainty at the publishing division just a little bit longer.Executives now intend to complete the spinoff early next year, Time... Continue reading at Crains New York
[ Crains New York | 2013-08-08 00:00:00 UTC ]
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The birthday of Harry Potter falls on July 31 (which also happens to be the birthday of J.K Rowling). In the Potter universe, the days are usually eventful ones. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-01 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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Having a hard time finding something on the internet? You're probably doing it wrong -- at least that seems to be Microsoft's supposition. The company has recently revised its Bing autosuggest categories to help users find the correct search parameters for the content they're looking for. The... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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As newsrooms continue to shrink, journalism and media students are facing a harsh reality upon graduation. Media companies are changing business models and expectations rapidly. Those changes are starting to trickle down to colleges. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-18 00:00:00 UTC ]
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In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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