Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the e-commerce giant’s first live NewFronts: not an “upfronts,” “downfronts” or “oldfronts,” Poehler quipped. Poehler needed some help, though, with Twitch—she’s not in the main demographic for the video game-focused site. Amazon-owned Twitch is a place to “watch people, watch people, play video games,” Poehler said, a little bemused. To "help" her, friend and fellow comedian Paul Scheer played a little game show called “Teach Amy Twitch.” The bit also served to teach advertisers about the platform. Amazon’s NewFronts focused on new ad products in Prime Video and Freevee, the ad-supported video-on-demand app. Amazon shows have new virtual product placements. NFL commissioner Roger Goodell also presented, discussing Amazon’s new football streaming rights. And Twitch touted new brand-friendly material, like an unboxing show called “Drops with Swagg.” While many things have changed more than two years into the pandemic, it seems comedians' jokes about advertising dealmaking have remained much the same. Poehler made fun of all the jargon and acronyms in connected TV, listing terms like MVPD, vMVPD, SVOD and “OMGs,” she joked. She then joked that the big news is “Amazon is going back to... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
As newsrooms continue to shrink, journalism and media students are facing a harsh reality upon graduation. Media companies are changing business models and expectations rapidly. Those changes are starting to trickle down to colleges. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-18 00:00:00 UTC ]
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Having a hard time finding something on the internet? You're probably doing it wrong -- at least that seems to be Microsoft's supposition. The company has recently revised its Bing autosuggest categories to help users find the correct search parameters for the content they're looking for. The... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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A rare first edition of Harry Potter and the Philosopher's Stone with annotations and drawings by JK Rowling sells for a record £150,000. Continue reading at BBC News
[ BBC News | 2013-05-22 00:00:00 UTC ]
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Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction, the Wizarding World of Harry Potter. Universal Studios in Hollywood will raze the 41-year-old Gibson Amphitheatre to make way for its coming Harry Potter attraction,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-25 00:00:00 UTC ]
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Kazu Kibuishi, writer and illustrator of the 'Amulet' graphic novel series, created seven new covers for paperback editions of the 'Harry Potter' novels, to be released on the 15th anniversary of the series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-13 00:00:00 UTC ]
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Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
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'Harry Potter' cast members are reportedly filming a short movie that will be screened at the franchise's theme parks. What will the new film show? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-13 00:00:00 UTC ]
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It used to be easy to give your loved ones books for the holidays. You went to a bookstore, browsed the shelves , and picked out something thoughtful: Jodi Picoult’s latest for your mom, Harry Potter for your niece, maybe a Bill O’Reilly rant for that uncle who never shuts up at Thanksgiving. ... Continue reading at Slate
[ Slate | 2012-11-29 00:00:00 UTC ]
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First, this is not Harry Potter. Those hoping for a dusting of Dumbledore, a sprinkling of Snape... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Her first post-Harry Potter book is a work of adult fiction, but its release follows an earlier playbook: It's been kept from prying eyes. Mystery ensues.J.K. Rowling wrote "Harry Potter and the Philosopher's Stone" as a single mum on the dole. Seven books, 4,100 pages and a blockbuster film... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-26 00:00:00 UTC ]
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J. K. Rowling says she'd need a 'fabulous idea' to go back to the world of Harry Potter. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-26 00:00:00 UTC ]
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The success of 'Harry Potter, 'Twilight' and other has created a halo effect for the entire genre. And kids aren't the only ones doing it.For years, the book industry has been mired in debates about the plight of independent booksellers, the rise of Amazon and the fate of print as it struggles... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-08-26 00:00:00 UTC ]
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In the market for a new e-reader? One could certainly do worse than Sony's Reader line. The company's been packing features onto its devices, and the already leaked latest entry is no different, with upgrades over its predecessor, packed into a newly redesigned body with bigger, better looking... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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'Fifty Shades of Grey' has passed the 'Harry Potter' books and 'The Da Vinci Code' to become the country's bestselling book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-10 00:00:00 UTC ]
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The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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J.K. Rowling's 'Book of Spells' will allow players to wave wands and cast spells using Wonderbook technology. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-06 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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