Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'


OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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China’s Bestsellers for 2017: OpenBook Cites 14.55 Percent Market Growth

With figures from OpenBook's 'Reading X' conference earlier this month, we learn that online book sales in China grew 28.82 percent in 2017, year over year, and brick-and-mortar bookstores were seen to erase the previous year's modest losses. The post China’s Bestsellers for 2017: OpenBook Cites... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #conference earlier #brick-and-mortar bookstores


Missingham launches Lounge Marketing

Lounge Books founder Sam Missingham, formerly digital project manager at HarperCollins, is launching a book marketing service for authors called Lounge Marketing. Continue reading at The Bookseller

[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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Poetry is pleasing, even on YouTube | Letters

Poetry of all tastes and genres should be celebrated, say Angela Croft and Catherine RoomeFurther to the critique in PN Review that you report (Literary world split as poet attacks rise of social media ‘noble amateur’, 24 January), the wonderful thing about the current poetry scene is there is... Continue reading at The Guardian

[ The Guardian | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hollie mcnish #kings place


BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #chinese market #asked readers #facebook --


Is Condé Nast Entertainment Finally Ready To Take Hollywood By Storm?

Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company

[ Fast Company | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #movie producers #extensive library


YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd

While YouTube's newly announced partnership with the ISNI isn't directly related to book publishing, it can greatly strengthen the identifier's role in naming intellectual property's creators. The post YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Children’s Books Salon Participants’ Insights Into Markets in Canada, Finland, Germany, Spain

Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post children #spain appeared #books salon #frankfurter buchmesse #book sector


‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency buyers


Q&AA: Rafat Ali on Media, Marketing Travel in an 'Age of Anxiety'

Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age

[ Advertising Age | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rafat ali #business side #travel industry #publishing circles #pointed observer


Europe's major publishing markets all grew in 2016

Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller

[ The Bookseller | 2018-01-10 00:00:00 UTC ]
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Publishers are treating Facebook Watch like YouTube

Publishers that aren’t paid to make shows for Watch find they can still take advantage of the real estate by posting existing shows there, but at a risk. The post Publishers are treating Facebook Watch like YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #youtube appeared #make shows #real estate


Top 50 drops but range pushes market into growth

Author-illustrator duo David Walliams and Tony Ross claim nine of the top 50 titles of 2017 in a year of growth propelled mostly by strength in depth. Continue reading at The Bookseller

[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Print book market grows for third year running

The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year running


Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move

Quartz promotes Kira Bindrim, two New York regional titles tap new publishers, and the rest of this week's people on the move... The post Citing “Incredible Growth,” The Hill Expands Marketing Team | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move appeared


Digiday Research: For Japan’s marketers, Facebook is king

Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #social platforms


Bonnier Zaffre to expand into US market

Bonnier Zaffre has announced it is expanding into the US market, starting by directly publishing brand authors Wilbur Smith and Lynda La Plante into North America. Continue reading at The Bookseller

[ The Bookseller | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre


Bonnier Zaffre Expands Into U.S. Market

The division of Bonnier Publishing UK will expand into the U.S. market next year, with its initial focus on two of its internationally bestselling authors, Wilbur Smith and Lynda La Plante. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial focus #wilbur smith


Penguin to rush-release YouTube psychologist's 12 rules for life

Penguin Press is to rush-release YouTube psychologist Jordan Peterson's book out in January. Continue reading at The Bookseller

[ The Bookseller | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin press


Czech Book Market Gains Tempered by Tax Rates, Falling Prices

Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tax rates