Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


Pandemic spikes youth reading habits, TRA survey finds

The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:12:37 UTC ]
More news stories like this | News stories tagged with: #reading agency #covid-19 pandemic #young adults


Authors' Club launch LitFest Online in response to the coronavirus pandemic

The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 02:33:41 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #bookshop


PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response

PW Star Watch, honoring leadership in the North American markets, will contribute to the Book Industry Charitable Foundation's pandemic-related efforts. The post PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 12:30:51 UTC ]
More news stories like this | News stories tagged with: #book industry


Five Recent Story Collections For Your Pandemic Reading

In many months this list contains five novels—but never before has it consisted of five story collections. Given the global pandemic, its effects on economies, and everyone’s anxieties, some of us are getting lost in long, complicated sagas—witness Yiyun Li’s #TolstoyTogether online book group.... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-21 08:47:00 UTC ]
More news stories like this | News stories tagged with: #story collections #global pandemic #online book


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Sweden’s BookBeat Rides High on the Pandemic’s Audiobook Boom

Subscribers to audiobook subscription platform BookBeat are growing during the coronavirus pandemic, with bestsellers and well-known authors performing best. The post Sweden’s BookBeat Rides High on the Pandemic’s Audiobook Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-20 13:45:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #post sweden #audiobook boom #authors performing #audiobook


Michelle Obama reads The Gruffalo on YouTube

Michelle Obama will read The Gruffalo (Macmillan Children's Books) online, the first of a four-week series that will see her narrate classic children's books. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 06:12:28 UTC ]
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As the Pandemic Rages, Reedpop Looks Toward 2021

The coronavirus raised too many hurdles to make BookExpo viable this year, organizers say. Now the company is looking for ways to fill the void, and toward a new year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo


Public Libraries After the Pandemic

The value of public libraries is rarely questioned in times of crisis—think of the New Orleans Public Library after Hurricane Katrina, or the Ferguson Municipal Public Library during the unrest there. But this crisis is different. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hurricane katrina #public libraries #libraries


Sphere to publish 'necessary' essay collection on coronavirus pandemic

Sphere is publishing a collection of essays providing "a new non-fiction take on the Covid-19 pandemic". Titled A Little Light, it contains contributions from journalists including the science editors of both the Times and the Telegraph. Continue reading at The Bookseller

[ The Bookseller | 2020-04-17 00:13:49 UTC ]
More news stories like this | News stories tagged with: #essay collection #coronavirus pandemic #covid-19 pandemic


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


Pandemics have destroyed cities before. Could they do it again?

Charles Kenny, author of a forthcoming book on pandemics, is cautiously optimistic that cities will prevail in the era of COVID-19. Here, he talks to Richard Florida about how infectious diseases have shaped cities throughout history, how COVID-19 could impact urbanization, and why preparedness... Continue reading at Fast Company

[ Fast Company | 2020-04-14 11:15:24 UTC ]
More news stories like this | News stories tagged with: #cautiously optimistic #senior fellow #books including #modern world #california press


Pandemic highlights the staying power of two 20th-century masterpieces

Albert Camus’s “The Plague” and J.M. Coetzee’s “Disgrace” deliver variations on a timely theme. Continue reading at The Washington Post

[ The Washington Post | 2020-04-13 09:24:29 UTC ]
More news stories like this | News stories tagged with: #staying power #albert camus


Q&A: What do people ask a librarian in a pandemic? L.A. Library's InfoNow has the answer

With libraries closed, L.A. librarians now work from home to help people find free ebooks, music and movies during the coronavirus crisis. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-10 19:52:47 UTC ]
More news stories like this | News stories tagged with: #libraries closed #coronavirus crisis #libraries


Agents Weigh Whether to Submit Projects During the Pandemic

As a plunge in sales caused by the recent coronavirus outbreak forces publishers to tighten their purse strings, agents are struggling with a new wrinkle to one of their age-old dilemmas: when to submit their clients’ new manuscripts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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Hearst Magazines President Troy Young on Publishing During a Pandemic: “We Have to Be More Innovative Than Ever.”

In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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Rough Guides offers free e-book during pandemic lockdown

Rough Guides is offering a free e-book to customers during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-09 05:10:16 UTC ]
More news stories like this | News stories tagged with: #pandemic lockdown #free e-book #covid-19 pandemic #e-book


Bloomsbury reveals plans to support indies amid pandemic

Bloomsbury has announced a strategy to support independent bookshops during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 07:54:28 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #bloomsbury


Arts Funders Launch Artist Pandemic Relief Fund

In response to the impact of the pandemic on the arts community, a multi-disciplinary coalition of arts organizations have joined together to launch Artist Relief, a nonprofit fund that will award $5,000 grants to individual artists facing economic need due to Covid-19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #arts organizations