Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'


Nonprofits step up to help minority entrepreneurs navigate the pandemic

When Covid-19 began to take its toll on New York City's economy in mid-March, Harlem Community News publisher Pat Stevenson didn't know how she would survive. Stevenson's revenue is completely... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-10-08 18:41:46 UTC ]
More news stories like this | News stories tagged with: #news publisher


Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |


Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house


Will Poetry Push This Publisher Through the Pandemic?

Kansas City, Mo.–based Andrews McMeel Publishing is seeing strong sales despite disruptions caused by the ongoing pandemic—and poetry has a whole lot to do with it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kansas city #strong sales


Beyond the Pandemic, Libraries Look Toward a New Era

With a shift to online resources well underway, “the most trusted civic institutions” are in a good position to deal with the changing future. Continue reading at The New York Times

[ The New York Times | 2020-09-24 09:00:14 UTC ]
More news stories like this | News stories tagged with: #good position #libraries


Artist Relief Distributes $13.5 Million in Pandemic Grants

The funding initiative, created to assist artists suffering under the pandemic, has distributed more than $13.5 million in emergency grants to more than 2,700 individuals since it was launched in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #emergency grants


Women Authors Cope with the Pandemic

Nearly six months into the pandemic, increased time spent at home has led to unique challenges for women. PW reached out to authors who are also mothers to learn how the coronavirus has affected their work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this |


Brentwood's Diesel bookstore launches a GoFundMe as more stores struggle through pandemic

Beloved L.A. bookstores like Diesel are turning to fundraising platforms to survive the financial blows dealt by COVID-19. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-14 20:54:38 UTC ]
More news stories like this | News stories tagged with: #bookstore


What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction


Chelsea Green acquires book questioning pandemic measures

Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 14:37:44 UTC ]
More news stories like this |


Indie Publishers Ride the Pandemic Roller Coaster

A 'PW' survey of six independent publishers scattered across the country found mixed results about how business has gone so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
More news stories like this |


Pandemic-hit Brontë Parsonage seeks to raise funds

The future of the Brontë Parsonage Museum is at risk following an estimated loss of £500,000 during lockdown, the Brontë Society has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 03:33:28 UTC ]
More news stories like this | News stories tagged with: #raise funds


Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this |


Bon Appétit names Dawn Davis, celebrated Simon & Schuster exec, new editor-in-chief

The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture.   Continue reading at Advertising Age

[ Advertising Age | 2020-08-27 17:16:47 UTC ]
More news stories like this |


Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature


Pearson appoints Walt Disney exec Andy Bird as c.e.o.

Pearson has appointed Andy Bird, most recently president and chairman of Walt Disney International, to be Pearson's new chief executive. He will start on 19th October, subject to shareholder approval, with outgoing boss John Fallon remaining in the role until that date.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 08:02:27 UTC ]
More news stories like this | News stories tagged with: #pearson


Ninety writers offer their thoughts on life during a pandemic

“Alone Together,” edited by Jennifer Haupt, is a timely gift for the quarantined reader. Continue reading at The Washington Post

[ The Washington Post | 2020-08-20 12:09:09 UTC ]
More news stories like this |


”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life. The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #post pivot #travel publishers #coronavirus pandemic #publishers including


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing