Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'


The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with: #digiday awards #tumultuous year #martin agency #modern history #digital media


The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this | News stories tagged with: #digiday awards #tumultuous year #martin agency #modern history #digital media


Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
More news stories like this | News stories tagged with: #bookseller #bookexpo


Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners


Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #open university #post-covid market #palgrave macmillan #macmillan


BA boss Halls named FutureBook Person of the Year following bold pandemic steps

When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 21:12:32 UTC ]
More news stories like this | News stories tagged with: #meryl halls #trade body #booksellers association


5 Indie Bookstores That Started Book Subscriptions or Personalized Care Packages to Survive the Pandemic

A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot

[ Book Riot | 2020-11-23 11:39:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Cornerstone wins five-way auction for Nike marketer's guide to creativity

Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Weldon 'optimistic' amid pandemic as consumer demand soars

Penguin Random House UK c.e.o. Tom Weldon has praised the resilience of the book trade in an interview at FutureBook 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 21:20:38 UTC ]
More news stories like this | News stories tagged with: #tom weldon #book trade #penguin random house


Mann looks to positive industry developments brought about by pandemic

Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 16:07:00 UTC ]
More news stories like this | News stories tagged with: #bonnier


Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins


How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #opening session


Poets House, Hammered by Pandemic, Suspends Operations

Poets House, the poetry library in lower Manhattan founded in 1986, has suspended operations indefinitely, due to budgetary issues caused by the Covid-19 pandemic. In addition, Lee Briccetti, the executive director of Poets House for more than 30 years, will retire in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic


Booming audiobook market can accommodate new entrants, Bar-Kar tells FutureBook

The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 19:16:13 UTC ]
More news stories like this | News stories tagged with: #audiobook sector #audiobook


Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek

[ AdWeek | 2020-11-16 01:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production #advertising sales #digital media


In praise of pandemic fiction

With social media feeds and news sites reading like a dystopian novel, it’s hardly surprising that many readers have lost their appetite for post-apocalyptic books and developed a taste for compelling escapist fiction as a means of escape. But, at a time when our familiar world has been turned... Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 23:17:41 UTC ]
More news stories like this | News stories tagged with: #familiar world #deadly pandemic


Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #uk publishers #all-time high #british publishers #audiobook boom #high cost #global sales #printed books #high streets #schools closed #coronavirus lockdown #digital books #printed book #audiobook


Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
More news stories like this | News stories tagged with: #marketing role #octopus books #marketing manager


Tiny Owl announces crowdfunder to survive effects of pandemic

Independent publisher Tiny Owl, which specialises in diverse picture books for children, is launching an emergency crowdfunding campaign to survive the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 18:31:47 UTC ]
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