Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


DK to publish self-development book by TikTok exec

DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the debut book by leadership development coach Michal Oshman. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 20:03:13 UTC ]
More news stories like this | News stories tagged with: #debut book


BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Perry appointed Book Trade Charity chief exec

Vic Perry, formerly of Jaguar Land Rover, has been appointed as the c.e.o. of the Book Trade Charity (BTBS), taking over from David Hicks when he retires on 31st March after 27 years. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:49:20 UTC ]
More news stories like this | News stories tagged with: #31st march #book trade


Debut fiction did well in pandemic-hit 2020

Debut novelists performed solidly last year, despite widespread fears that they would lose out to more established authors due to 2020's pandemic-hit publishing schedules.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 13:16:53 UTC ]
More news stories like this | News stories tagged with: #debut fiction #novelists


Random House Group Promotes Top Execs to New Roles

Penguin Random House has named David Drake, Scott Shannon, Kara Welsh, and Chris Jackson to new roles with expanded responsibilities, among others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #chris jackson #penguin random house


Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | News stories tagged with: #sports book


New Report Offers Post-Pandemic Outlook for Book Business

In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #future holds #libraries #digital media #book business


Lagardère takes €465m state-guaranteed loan to counter effects of pandemic

Hachette UK's parent company Lagardère has taken a €465m government-backed loan to help it cope with the economic fallout from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-04 09:13:16 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #hachette uk #hachette


Fareed Zakaria on Life After the Pandemic

Zakaria discusses “Ten Lessons for a Post-Pandemic World,” and Margaret MacMillan talks about “War: How Conflict Shaped Us.” Continue reading at The New York Times

[ The New York Times | 2021-01-01 16:01:31 UTC ]
More news stories like this | News stories tagged with: #post-pandemic world #conflict shaped #macmillan


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this | News stories tagged with: #performance marketing #digital media


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | News stories tagged with: #hbo max #entertainment arm #media companies #$35 million #time warner


Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | News stories tagged with: #full week #lockdown restrictions #early december #nielsen bookscan #nielsen


Launching a Book During a Pandemic

Author Laura Treacy Bentley recommends using some ingenuity when hosting a virtual live book event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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The best journalism of 2020: Covering the pandemic

A year has passed since the novel coronavirus first emerged. Even with mass inoculation efforts underway, it continues to rage on, with little sign of abating.  Throughout this year, we’ve relied on journalism to make sense of it all—especially as the virus’s spread frequently outpaced our... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-15 13:02:41 UTC ]
More news stories like this | News stories tagged with: #climate change #personal tragedy #jesmyn ward #vanity fair #anthology


Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing department #marketing team


Grove Atlantic Raises Entry-Level Pay, Forms Exec Committee

Grove Atlantic has created a six-person executive committee to help CEO Morgan Entrekin run the publisher and increased the entry-level salary to $40,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #grove atlantic #entry-level salary