HuffPo Vet Paul Berry Unveils Rebel Mouse, a "Social Front Page"

The tech genius who helped Arianna scale tries his own thing: A lightweight publishing platform aimed at the Tumblr/WordPress set. Continue reading at 'AllThingsD'

[ AllThingsD | 2012-06-06 00:00:00 UTC ]

Other Publishing stories related to: 'HuffPo Vet Paul Berry Unveils Rebel Mouse, a "Social Front Page"'

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish

Waterstones unveils new "leaner" structure

Waterstones has unveiled a new structure as m.d. James Daunt told staff the chain must “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones unveils

PPC unveils 2012 awards shortlists

The Publisher's Publicity Circle has announced the shortlist for its annual awards, with... Continue reading at The Bookseller

[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity circle #annual awards

Social Analytics: What to Measure and How to Drive Growth

Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route

Move to hand York libraries to social enterprise

Libraries in York could be run by community or social enterprise, after the city's council... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Newsweek unveils last print cover

Newsweek, the 80-year-old US current affairs magazine, features a Twitter-style hashtag on the cover of its last ever print edition. Continue reading at BBC World

[ BBC World | 2012-12-24 00:00:00 UTC ]
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AOL Hires B-to-B Vet as Global CMO

AOL's Advertising.com Group has named Allie Savarino Kline global cmo as the former Internet-access giant continues to shift its brand toward digital advertising. Savarino, a b-to-b marketing vet, will come over from 33Across after serving in the same role for the Washington D.C.-based social... Continue reading at AdWeek

[ AdWeek | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global cmo #perfect fit #ned brody #broad range #individual brands

Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book editors

‘The Hobbit’ Tops in Social Media

The books drawing the most interest on social media in November were mostly tied to movies, according to CoverCake, whose analytical tools track what is trending on various social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-03 00:00:00 UTC ]
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Page wins at FutureBook Innovation Awards

Stephen Page, Faber c.e.o., has been named as the most inspiring digital publishing person at... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page

Patent Grants Apple Ownership Over E-book “Page Turn”

A patent, titled “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive right to the page turn in an e-reader application. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-25 00:00:00 UTC ]
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Apple owns a patent for page-turning – kind of

Apple now holds the patent for the appearance of their animation which makes it look as if the reader of an ebook is turning a physical page. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-11-21 00:00:00 UTC ]
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Apple Unveils 4th Generation iPad and iPad Mini

Apple unveiled today the 7" iPad Mini and a new, 4th generation iPad. The Mini will start at $329 and is aimed at book readers. iBooks has also been updated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad mini #book readers

Apple unveils new version of iBooks with continuous scrolling, iBooks Author also updated

Apple CEO Tim Cook took to a San Jose theater stage today to unveil a new version of the company's literature-based digital storefront, iBooks. Cook says it integrates better with iCloud, allows for quote sharing on Facebook and Twitter, and has support for "over 40 languages." Beyond the app... Continue reading at Engadget

[ Engadget | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks author #apple unveils

McNab to front next Six Book Challenge

Thriller writer Andy McNab is to spearhead the Reading Agency’s 2013 Six Book Challenge,... Continue reading at The Bookseller

[ The Bookseller | 2012-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book challenge #reading agency

Amazon unveils $159 7-inch Kindle Fire 2012 with 1GB RAM and 44 percent better performance

Amazon has officially unveiled the 2012 vintage of the Kindle Fire, which is reportedly 44 percent more powerful than its predecessor. The service-orientated slate (as opposed to a gadget, which CEO Jeff Bezos claims nobody wants) comes with a bigger battery, a new processor and 1GB RAM --... Continue reading at Engadget

[ Engadget | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #closest rival #$40 cheaper #barnes noble