How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial commitment, exactly what it will take to win is still largely unproven. Will it simply be a “copy and paste” of the current digital landscape? Will our ad-filled 2D screens simply morph into privately owned virtual worlds overflowing with 3D ads? I think we all hope for something more. In the end, brands that actively try to right what the social web got wrong, and embrace the unique attributes of the new medium, will develop winning metaverse strategies.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2022-02-28 05:00:22 UTC ]
News tagged with: #tech companies #social web #privately owned

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Amazon and Simon & Schuster reach a deal – what does this mean for Hachette?

Amazon and Simon & Schuster recently reached a deal on ebook and print book prices and it gives Simon & Schuster control over ebook prices 'with some limited exceptions.' E-book prices are reportedly part of the ongoing dispute between Amazon and publisher Hachette. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
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KDP Star, Barbara Freethy, Creates Print Imprint

Amazon KDP's top selling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her works in print formats. Hyde Street Press, part of Freethy’s Fog City Publishing company, will have its titles distributed by Ingram Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Hachette U.K. Creates Unified Children's Division

Hachette U.K. has consolidated all of its children's publishing into a single division, to be headed by Hilary Murray Hill, who will join in January from Egmont as Hachette Children's Group CEO. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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Hachette to create single children's division

Hachette UK is to merge its three children's businesses into one division on 1st January 2015... Continue reading at The Bookseller

[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Can Onix 3.0 Create a Global Digital Publishing Industry?

Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Sony Creates Literary Development Job

Sony Pictures Entertainment has tapped Ryan Doherty for the newly created role of v-p, literary development. Doherty, who will be based in New York City, will be tasked with, per SPE, "pursuing book-to-film-and-television opportunities." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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PRH US creates single adult division

Penguin Random House US has created a new division, Penguin Publishing Group, which brings... Continue reading at The Bookseller

[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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PRH Creates Penguin Adult Group; Kennedy to Leave

The transformation of Penguin Random Houses’ editorial operations began in earnest today with the announcement of the creation of the Penguin Publishing Group. The new unit, which will house all of Penguin’s adult imprints, will be headed by Madeline McIntosh, currently president of U.S.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Little, Brown creates new editorial division

Little, Brown Book Group has created a new editorial division encompassing the Piatkus, Constable... Continue reading at The Bookseller

[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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Nerdist Wants to Create a Larger Network Like a Disney

Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek

[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Creating an Indie Bookstore Day

Ever since California booksellers paved the way to boost sales and promote the “shop local” message with California Bookstore Day last May, other booksellers have been trying to figure out a way to replicate their success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Amazon Claims $9.99 E-books Create 'Bigger Pie'

Amazon claims a "key objective" in its ongoing dispute with Hachette is to keep ebook prices low and competitive with other other media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-30 00:00:00 UTC ]
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Re-Creating The Magic Of Harry Potter In The Real World

The graphic designers behind the new Diagon Alley theme park reveal how they translate the stuff of film and books into real-world magic.Hundreds of wannabe-magicians walk down a cobblestone street, lugging bags filled with wands, robes, and plush three-headed dogs. A dragon breathes fire atop a... Continue reading at Fast Company

[ Fast Company | 2014-07-23 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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Self-Publishing as a Means to My Own Literary Revolution

Author Tejas Desai expresses his frustration with the classic publishing industry by way of explaining why he opted for self-publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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Amazon phone: What does it mean for bookstores? (+video)

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
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Amazon phone: What does it mean for bookstores?

The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
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Two Designers' Quest To Create The Magazine "The Beautiful Game" Deserves

A new publication about soccer--and nothing but--tries to be as visually dazzling as the game itself. Sketch Remembering the 1949 plane crash that killed the dominant Italian club team Torino A.C. meant a more sullen depiction. "That took just one sketch to make the finished product," Priest... Continue reading at Fast Company

[ Fast Company | 2014-06-18 00:00:00 UTC ]
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Headline creates game based on Scarrow novels

Simon Scarrow is “leading the charge in redefining what it means to be an author brand... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Tatty Devine creates Fangirl necklace

To promote Rainbow Rowell’s upcoming UK tour, jewellery company Tatty Devine is selling a... Continue reading at The Bookseller

[ The Bookseller | 2014-06-12 00:00:00 UTC ]
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