How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path to monetization, such as regular Facebook Live videos. It is also working on a framework for how to brand videos so they meet the video objective. The post How The Sun’s fantasy football site plans to make money on platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-18 00:00:00 UTC ]
News tagged with: #platforms appeared #make money #dream team #editorial strategy

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[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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