How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
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Media Decoder: Conrad Black, Still in Prison, Finds Publisher for Memoir

The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Financial Times Sees 100,000 Downloads In Week After HTML Launch

Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Century to publish Skinner's Times columns

Written By: Charlotte Williams Publication Date: Fri, 17/06/2011 - 10:52 Century has acquired world rights to a book by comedian Frank Skinner, set to feature columns selected from those he has published in the Times newspaper in the past two years, plus some fresh and previously unseen... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD

[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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The Daily's Cook: Subscribers Wanted!

Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptions—making one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Desmond in talks to sell US OK! to Time Warner

Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week

[ Media Week | 2011-06-06 00:00:00 UTC ]
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Digital in the Black for First Time at Future

Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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PW Has A New Facebook Page

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[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Isle of Mull indie closes doors for last time

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[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Connecting the Dots on Facebook’s Smear Campaign

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[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

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[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
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E-Commerce News: New York Magazine To Launch Curated Deals Newsletter in May

Joining the line of publishers who are entering the e-commerce space is New York magazine and NY.com; they’ve announced a New York City-specific online deals program that is set to launch in May. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Time Inc. in iPad Deal With Apple [Voices]

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD

[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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iPad users may not become book readers, report finds

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[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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The New York State of Bookselling

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[ Publishers Weekly | 2011-04-25 00:00:00 UTC ]
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RHCB acquires YA "Time Traveller's Wife"

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[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Time Inc. Veteran John Squires Lands at Digital Bookstore [MediaMemo]

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[ AllThingsD | 2011-04-13 00:00:00 UTC ]
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Time called on enhanced ebooks at LBF digital conference

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[ The Bookseller | 2011-04-10 00:00:00 UTC ]
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[ AllThingsD | 2011-04-07 00:00:00 UTC ]
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