The rise of multiple platforms and screen sizes, along with the scary adoption of ad blocking, has publishers obsessing over user experience. Publishers including Mic, The Atlantic and Slate are hiring UX specialists while putting testing on steroids. Beyond ad blocking, the hope is that a premium reader experience will give them an edge in a crowded market. “If we want people to come back again and again, we have to have as polished and distinctive a design as we possibly can," Slate's David Stern said. The post How The Atlantic, Slate and others obsess about user experience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-18 00:00:00 UTC ]
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Written By: Philip Stone and Graeme Neill Publication Date: Thu, 07/04/2011 - 09:11 Spending in March has hit a six-year low, with sales slumping by 8.7% year on year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 16/03/2011 - 16:23 Atlantic Books has made five positions redundant, including commercial director Daniel Scott, a cut of around 15% to the 34-strong staff. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-16 00:00:00 UTC ]
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