Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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With the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that's keeping up with modern media times. Continue reading at Media Week
[ Media Week | 2012-04-04 00:00:00 UTC ]
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Last April Fools' Day, publishers from Time Inc. to the Washington Post Company sent fast-growing startup Zite an aggressive cease-and-desist letter. The publishers weren't joking, accusing Zite's app, a personalized news reader for the iPad and iPhone, of copyright infringement and calling it... Continue reading at Fast Company
[ Fast Company | 2012-04-04 00:00:00 UTC ]
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While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation’s biggest newspaper publishers trimming their combined work forces by 7.2 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-03 00:00:00 UTC ]
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Publishers have made a flurry of "major" acquisitions and additions to their schedules... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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John Locke found fame as the first self-published author to sell one million Kindle ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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Hachette Group company Octopus Publishing has acquired children's non-fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller
[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff
[ Stuff | 2012-03-25 00:00:00 UTC ]
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Best known for The Song of Bernadette (1941), which was turned into an Oscar-winning movie, Jewish writer Franz Werfel (1890–1945) was also the author of one of the most popular Book-of-the-Month Club titles ever, The Forty Days of Musa Dagh. First released in 1933, the work is a historical... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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Evanston, IL—Agate Publishing Inc., the Evanston, Illinois-based independent press, has entered into a partnership with the Chicago Tribune to produce ebooks created from Chicago Tribune-owned content. The ebooks will appear as pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-21 00:00:00 UTC ]
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NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Bonnier-owned Autumn Publishing Group is to launch Smellessence, a division which will use new... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is... Continue reading at AdWeek
[ AdWeek | 2012-03-20 00:00:00 UTC ]
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