Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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A judge has approved the settlement in the US of three publishers accused of conspiring to fix... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller
[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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It’s been six years since the privately held Swedish media company Bonnier acquired Weldon Owen, the San Francisco company known for its packaging program built for retail clients as diverse as Williams-Sonoma and Hallmark. In that time, said Terry Newell, CEO and president of Weldon Owen—now... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-07 00:00:00 UTC ]
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French publishers have relaunched a discussion about the republishing of headlines and the first paragraph of articles by Google and other search engines without... Continue reading at PC World
[ PC World | 2012-09-05 00:00:00 UTC ]
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Digital and print-on-demand technology has made self-publishing much easier. But for every self-published work that gains traction, the overwhelming majority of books don't. Continue reading at The Atlantic
[ The Atlantic | 2012-09-05 00:00:00 UTC ]
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Weidenfeld & Nicolson will publish a celebration of the New Statesman magazine’s 100th... Continue reading at The Bookseller
[ The Bookseller | 2012-09-03 00:00:00 UTC ]
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Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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Smartphone Junkies Would you admit not being able to live without your smartphone? Over two-thirds of respondents to a recent survey by the Online Publisher's Association did just that. The survey, conducted online with 2,540... Continue reading at Publishing Executive
[ Publishing Executive | 2012-09-01 00:00:00 UTC ]
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Simon & Schuster, HarperCollins, Hachette Livre and Macmillan owner Verlugsgruppe Georg von... Continue reading at The Bookseller
[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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In recent weeks a number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-31 00:00:00 UTC ]
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Hachette Book Group, HarperCollins, and Simon & Schuster say they will pay consumers to settle claims they conspired to fix ebook prices. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-31 00:00:00 UTC ]
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Three book publishers will pay more than US$69 million to U.S. states to settle charges they collaborated to fix prices of ebooks. Continue reading at PC World
[ PC World | 2012-08-30 00:00:00 UTC ]
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Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
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Hachette US, HarperCollins US and Simon & Schuster US have agreed to pay out a total of more... Continue reading at The Bookseller
[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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When the US Department of Justice sued Apple and five major book publishers over alleged ebook price rigging, it immediately became clear that a few of these companies would do just about anything to avoid trial. That same day, three of the publishers -- HarperCollins, Simon & Schuster and... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
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The German cabinet gave its backing Wednesday to a draft law extending copyright protection to snippets of news articles republished by search engines, although... Continue reading at PC World
[ PC World | 2012-08-29 00:00:00 UTC ]
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For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World
[ PC World | 2012-08-28 00:00:00 UTC ]
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Libraries are having to engage in new discussions with publishers and booksellers over electronic books, similar to those already settled in the printed-book world and with loans of CDs and DVDs, says Association of Public Library Managers chair Ian Littleworth. Continue reading at Stuff
[ Stuff | 2012-08-28 00:00:00 UTC ]
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