How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
News tagged with: #non-subscribers alike #email address #meredith corp #consumer sentiment #advertising partners #public health #digital content #bonnier

Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


Lerner Publishing Buys Sundance Newbridge

Lerner Publishing Group has acquired the supplemental literacy solutions company Sundance Newbridge Publishing from Globe Pequot Publishing. The acquisition adds about 3,600 titles to the Lerner Pre-K–8 catalog. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing group


Leonard Riggio, 83, Dies; Founded Barnes & Noble and Upended Publishing

He pioneered the bookstore-as-superstore, a retail behemoth that dominated the industry before Amazon overtook it with its online reach. Continue reading at The New York Times

[ The New York Times | 2024-08-30 23:05:12 UTC ]
More news stories like this | All news stories tagged with: #barnes #leonard riggio


Major publishers sue Florida over ‘unconstitutional’ school book ban

Hundreds of titles from Judy Blume to Mark Twain purged from school libraries following rightwing challengesSix major book publishers have teamed up to sue the US state of Florida over an “unconstitutional” law that has seen hundreds of titles purged from school libraries following rightwing... Continue reading at The Guardian

[ The Guardian | 2024-08-30 17:40:29 UTC ]
More news stories like this | All news stories tagged with: #libraries #major book #school libraries #judy blume


Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

A major lawsuit challenges Florida's book banning law, SPARE is finally coming out in paperback, and how the NYPL memed its way into saving more than 50 million bucks from being cut from its budget. All in today's top book news. Continue reading at Book Riot

[ Book Riot | 2024-08-29 16:33:25 UTC ]
More news stories like this | All news stories tagged with: #authors guild #finally coming #major publishers


Major Publishers, Authors Guild Sue Over New Florida Book Banning Law

The August 29 complaint over H.B. 1069 argues that the statute is vague and overbroad, and that it has led to the improper removal of hundreds of books from school and classroom libraries in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #authors guild #libraries #classroom libraries #major publishers


Vault Books to Publish Print Editions of Aethon Books’ LitRPG Titles

Vault Books has announced an expansion of its collaboration with Aethon Books, and will publish a selection of Aethon's popular LitRPG webcomics in print as illustrated light novel adaptations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Publishing Revenue Fell Slightly in 2023, but Unit Sales Dropped 5.7%

The final 2023 industry sales report from the Association of American Publishers found sales of digital audiobooks poised to surpass those of e-books, higher net prices helping to offset a drop in unit sales, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
More news stories like this |


The American Booksellers Association Is Publishing a Handbook for Fighting Book Bans

The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #american booksellers association #book bans


IDW, Boom! Veterans Head to Comics Publishing Startup

Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book #graphic novel


Sofia Samatar on Collage, Literary Community, and the Stunning Loneliness of Publishing

After publishing my first novel Catalina I spiraled into strange despair. Writing, for me, had always been about connection, yet I felt both disconnected from what I’d written and by how it was being received. Had I written a noir? I hadn’t set out to. Was my protagonist unlikeable? I liked... Continue reading at Literrary Hub

[ Literrary Hub | 2024-08-19 08:56:33 UTC ]
More news stories like this | All news stories tagged with: #first novel #literary community #sofia samatar


Compass Rose Publishing Looks to Harness the Power of Indie Booksellers

The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #american booksellers association #independent booksellers #work directly #small press #indie booksellers


The International Indie Publishing Houses Shaking Up the Book World

Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature

[ Electric Literature | 2024-08-16 11:05:00 UTC ]
More news stories like this | All news stories tagged with: #indie publishing #book world #electric literature #contemporary literature


A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients

The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public.  Continue reading at Digiday

[ Digiday | 2024-08-15 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing platform #general public #media agency #broader initiative


PublicAffairs Publisher Clive Priddle to Step Down

Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Betty A. Prashker, Book Publishing Pioneer, Is Dead at 99

A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times

[ The New York Times | 2024-08-14 23:11:47 UTC ]
More news stories like this | All news stories tagged with: #book publishing #equal pay #top editor #publishing houses


Dallas Art Publisher K.Co Press Readies First Trade Title

The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publisher #year starting


A Grim Fate Befalls Horror Publisher DarkLit Press

Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


Religious Publishers Find Renewed Faith in Devotionals

Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:


New Guidebooks from Major Travel Publishers

Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #travel guides


Bible Publishers Spread the Good News

Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #contemporary presentations #global perspectives