How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


OpenAI partners with Cosmopolitan and Elle publisher Hearst

Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget

[ Engadget | 2024-10-08 18:05:17 UTC ]
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Digital Audio Drives Big July Publishing Sales Gains

Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Heyday's Publisher Recounts His Own Heyday

In his debut, 'Tell Me Something, Tell Me Anything, Even If It’s a Lie: A Memoir in Essays' (Heyday, Oct.), Steve Wasserman collects 30 of his essays, spanning 45 years in journalism and publishing. We asked him for his takes on today’s book biz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-04 04:00:00 UTC ]
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Europe’s APACE: Only 1 in 4 Publishers Produce Accessible Ebooks

Fondazione LIA's new APACE: 30 million Europeans await the EU Accessibility Act, but will publishers be there for them? The post Europe’s APACE: Only 1 in 4 Publishers Produce Accessible Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-02 23:48:06 UTC ]
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Black British Book festival founder criticises lack of diversity in publishing

Increasing number of black authors forced to self-publish or promote work on social media, says Selina BrownThe founder of a book festival celebrating black authors has said they are “forced” to pave their own way into the publishing world because of a lack of diversity within the... Continue reading at The Guardian

[ The Guardian | 2024-10-02 16:06:33 UTC ]
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Publishing Made Perfect: Spotlight on Perfect Bound

Perfect Bound is connecting publishers and printers on a global scale—using one remarkably efficient platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-30 04:00:00 UTC ]
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AI could be an existential threat to publishers – that’s why Mumsnet is fighting back | Justine Roberts

There is nothing wrong with mining content for data, but it has to be properly regulated and creators must be compensatedJustine Roberts is the CEO of MumsnetAfter nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw... Continue reading at The Guardian

[ The Guardian | 2024-09-28 07:00:09 UTC ]
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Freedom to Publish: AAP Awards Belarus’ Januškevič Press

The Association of American Publishers honors a Belarusian publishing house working from Poland in exile for the freedom to publish. The post Freedom to Publish: AAP Awards Belarus’ Januškevič Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-27 21:18:27 UTC ]
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Canadian Publishing 2024: Lingua Franca

English-language publishers face unique challenges, and enjoy distinct advantages, in Francophone Quebec. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Orca’s Ruby Anniversary

The publisher is celebrating 40 years of growth, adaptation, and commitment to inclusive, diverse children’s literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Unicorns and Glitter

Kids Can Press’s publisher says the book business can be demanding and unpredictable, but it’s also deeply fulfilling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: ECW at 50

The indie has made its mark as an eclectic and innovative publisher, in print and audio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Bridging Cultures

Inuit artist Tanya Tagaq’s children’s debut is a bilingual counting book that introduces young readers to Inuit culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Squeezed

The Association of Canadian Publishers says indies are under pressure due to rising costs and stagnant book prices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Building on Success

In her new role at the top of Simon & Schuster Canada, Nicole Winstanley wants to create a culture of inclusion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: The Bellwether

Publishers in Canada hope changes at Indigo will revitalize the Canadian market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Canadian Publishing 2024: Building Community

The Canadian Independent Booksellers Association is gathering steam and growing its membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Publishers, Advocates File New Complaint in Iowa Book Banning Case

Following an August 9 ruling by the Eighth Circuit Federal Court of Appeals, a coalition of publishers, authors, and advocates has filed a new complaint seeking to strike down the sweeping book ban provision in Iowa’s controversial law, SF 496. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Frankfurt Book Fair 2024: Are We Publishing the Right Stories for Kids?

PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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International Publishers Call on Frankfurt to Cut Ties with Israel

Publishers for Palestine, a coalition of more than 500 publishers in 50 countries, issued an open letter demanding that organizers of the Frankfurt Book Fair, slated for October 16-20, "refuse collaboration with complicit Israel book publishers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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