Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company’s efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-09 00:00:00 UTC ]
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Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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Time magazine's current owner has some advice for billionaire Marc Benioff and his wife, who are acquiring the iconic publication: Its days as a weekly should probably be over.Meredith Corp., the publisher that agreed to sell Time for $190 million last month, suggests that the title will need an... Continue reading at Advertising Age
[ Advertising Age | 2018-10-04 00:00:00 UTC ]
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Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
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A federal appellate court has upheld the dismissal of a longstanding antitrust suit against Hearst and Time Inc.—among other current and former magazine publishers—filed by defunct wholesaler Anderson News, LLC, likely ending a legal battle so protracted that several of its original parties no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-07 00:00:00 UTC ]
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Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Such a service could go toe-to-toe against Amazon, Netflix, YouTube, and Spotify. Apple has been thinking about bundling together its growing menu of digital content and selling it in a single bundle for a competitive price. The subscription package, according to a new report from the... Continue reading at Fast Company
[ Fast Company | 2018-06-28 00:00:00 UTC ]
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The file hosting and cloud storage service announced expanded media and entertainment partnerships in a commitment to providing digital tools for better collaboration and security for digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-19 00:00:00 UTC ]
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The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
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After gathering new funding, Wattpad announces expanded efforts in development of film and digital content in Southeast Asian markets. Dexter Ong of 21st Century Fox Asia is tapped to lead from Hong Kong. The post Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Why publishers are rethinking the ways they prove value to advertising partners. The post Beyond Impressions: A Look Into Deeper Attention Metrics appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Six group publishers will each oversee a handful of brands, reporting to Meredith Magazines president Doug Olson. The post Meredith Corp. Shuffles Sales Structure Amid Ongoing Time Inc. Integration appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-26 00:00:00 UTC ]
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