How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital products that would enable increasingly diversified audiences and businesses. The ensuing global pandemic has impacted every publisher differently, but a few common challenges have generally emerged: the immediate shelving of long-planned initiatives or new launches, a total pause on live events—an increasingly vital extension for many, in normal times—and frustratingly, a dramatic yet difficult-to-monetize rush of web traffic and social media engagement. On an hour-long, virtual panel sponsored by Pushly and hosted by Folio: in mid-July, four months after the U.S. began locking down, a group of content strategists, digital and audience development directors and editors, gathered to share how the publications they operate, each of which reach millions of consumers every month, have faced down the challenges and worked to position themselves for continued growth. “There’s a surge of interest around news, so we saw huge tides of increased traffic in certain categories, but not necessarily the categories that people surround with sponsorships, so that’s always a challenge,” said Alison Overholt, senior VP of multiplatform storytelling and journalism at ESPN. “How do you match up the spots... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Other news stories related to: "How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth"


Books Are for Everyone: On Accessible Publishing Standards

Adopting accessible standards is good for the community, writes Lettie Y. Conrad—and good for your business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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Nan Graham to Step Down as Publisher of Scribner

Graham will step down as publisher of Scribner in 2025, per Simon & Schuster CEO Jonathan Karp, with S&S slated to begin an "open and thorough search for the next publisher." Graham will remain with the imprint in an as-yet-unnamed editorial role. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-24 04:00:00 UTC ]
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Publishers Sign Petition Condemning ‘Theft’ by AI Companies

Technology collaborations "are a key part of publishing," said AAP president and CEO Maria Pallante, in a statement on the petition, "but they are built on lawful licenses and respect, not a land grab.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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Andrews McMeel to Publish Inspirational Books Under Amber Lotus Imprint

The publishing division of Andrews McMeel Universal will add inspirational books to the purview of Amber Lotus imprint next year. The move follows Andrews McMeel’s acquisition of the calendar publisher earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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R.F. Kuang Has Called Out The Publishing Industry With Satire. But The Truth Is, She’s Ready For Change.

The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost

[ HuffPost | 2024-10-22 15:00:22 UTC ]
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University of Toronto Press Acquires Legas Publishing

University of Toronto Press has acquired Legas Publishing and its backlist of approximately 225 scholarly books on cultural studies, language arts, and social sciences. It is UTP's fourth acquisition in the past 12 months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Publishers Celebrate 25 and 50 Years as Frankfurt Exhibitors

More exhibitor milestones were celebrated at the 2024 Frankfurt Book Fair with cake deliveries from book fair staff. The post Publishers Celebrate 25 and 50 Years as Frankfurt Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-18 14:59:25 UTC ]
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Guadalajara International Book Fair 2024: A Surge in Spanish-Language Audiobooks

Production has ramped up significantly over the past year, according to Dosdoce founder Javier Celaya, who will keynote the FIL’s 2024 audiobooks forum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-18 04:00:00 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Random House to Publish Ayana Gray's Adult Fantasy Debut

'I, Medusa,' a Black feminist retelling of Greek myth from the author of the YA trilogy Beasts of Prey, is slated for fall 2025. Random House editorial director for fiction Caitlin McKenna acquired North American rights in what she called a "heated" auction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Pope Francis to publish Hope, the first memoir from a sitting pontiff

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[ The Guardian | 2024-10-16 15:07:45 UTC ]
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Entertainment and lifestyle titan Barry Diller will have memoir out next spring

Barry Diller has a memoir coming out next spring, covering a life that could fill multiple volumes Continue reading at ABC News

[ ABC News | 2024-10-16 12:14:39 UTC ]
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Amazon Scores Highest Monthly Growth Among Streamers Thanks to Thursday Night Football, Rings of Power

The kickoff of the National Football League season was readily apparent in Nielsen's September Gauge report, with broadcast TV seeing a slight viewership bump, and streaming services with exclusive NFL games also seeing big gains. (THR) Per Nielsen data, Amazon received... Continue reading at AdWeek

[ AdWeek | 2024-10-16 11:57:00 UTC ]
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Random House to Publish Memoir by Pope Francis

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[ Publishers Weekly | 2024-10-16 04:00:00 UTC ]
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'New Studies in Biblical Theology' Series Switches Publishing Partners

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[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Publishing in the Philippines: Video Interview with Karina Bolasco

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[ Publishing Perspectives | 2024-10-14 11:00:55 UTC ]
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Star Watch 2024: Publishing’s Brightest

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[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Han Kang’s Nobel win is testament to importance of small press publishing

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[ The Guardian | 2024-10-10 17:04:48 UTC ]
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Publishing’s ‘Super Thursday’ includes books by Boris Johnson, Stanley Tucci and Kate Mosse

A total of 1,900 titles are being published today, including a Rebus from Ian Rankin, memoir from Miranda Hart and children’s fiction by AF SteadmanBooks by Boris Johnson, Stanley Tucci and Miranda Hart are among those being published today, on this year’s “Super Thursday” – the day when more... Continue reading at The Guardian

[ The Guardian | 2024-10-10 07:01:36 UTC ]
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[ Engadget | 2024-10-09 21:15:39 UTC ]
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