PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays videos without sound. That helped PopSugar rack up 18.5 million monthly Facebook views in February, according to the company -- more than the 15 million monthly views it draws on YouTube, as measured by OpenSlate. The post How PopSugar went from zero to 14 mil. Facebook video views a month appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Library supporters have responded with anger to author Terry Deary"s comments that "... Continue reading at The Bookseller
[ The Bookseller | 2013-02-13 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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You want an idea to survive hundreds or thousands of years? Step one: Don’t write it on paper. Alexander Konta believed this deeply. Paper yellows and withers and crumbles; it is the printed form of Alzheimer’s. “Why not make [text] imperishable by photographing the written word after it has... Continue reading at Fast Company
[ Fast Company | 2013-01-17 00:00:00 UTC ]
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The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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'The Twelve Tribes of Hattie,' a first novel for author Ayana Mathis, has become the latest book chosen for Oprah Winfrey's Book Club 2.0. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-05 00:00:00 UTC ]
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OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-16 00:00:00 UTC ]
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As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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The publication of J K Rowling's The Casual Vacancy and ebook sales growth helped Hachette... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Random House parent-company Bertelsmann has reported a year-on-year increase in revenues and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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The Kindle Paperwhite is go on sale through Waterstones stores by the end of the month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Amazon's Kindle Owners' Lending Library has grown considerably since launching in the US, and it looks like the company's finally decided it was time to let some other countries in on the service as well. It announced today that Amazon Prime members in the UK, Germany and France would all have... Continue reading at Engadget
[ Engadget | 2012-10-11 00:00:00 UTC ]
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Another prototype from DoCoMo aimed at Nihon's commuters, the i beam concept tablet forgoes any touch at all, allowing the user (once they're at the specified 'sweet spot') to navigate around apps and screens using your eyes. Two sensors along the bottom edge of the tablet track both of your... Continue reading at Engadget
[ Engadget | 2012-10-02 00:00:00 UTC ]
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Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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