Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland, Oregon-based upstart that has amassed 2.3 million Facebook fans in two years, has built a business by selling pre- and post-roll ads on its Facebook-bound news videos. The post How one publisher is working around Facebook’s pre-roll ad ban appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-30 00:00:00 UTC ]
Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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[caption id="attachment_159345" align="alignright" width="150"] Brian Szejka[/caption] Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
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Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:59 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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As measles cases continue to rise in Canada and the U.S., experts are calling on social media platforms to ban anti-vaccination posts, saying the risks to public health created by misinformation outweigh the right to free speech. Continue reading at CBC
[ CBC | 2019-05-22 08:00:00 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Facebook says it has banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has cancelled dozens of accounts engaged in spreading disinformation. Continue reading at CBC
[ CBC | 2019-05-16 19:23:51 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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Publisher and chief revenue officer Andrew Budkofsky is out at Rolling Stone after just one year in the role, parent company Penske Media Corp. (PMC) has confirmed. "Rolling Stone and Andrew have agreed upon a mutual separation," says a rep for PMC, the publisher of Variety and WWD, among... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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Forty-two percent of 103 publishing executives polled by Digiday this February said Facebook was an effective platform to grow international audiences. The post Digiday Research: European publishers still look to Facebook and Instagram to grow abroad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-08 00:00:00 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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In the latest sign that social media giants are feeling the heat for allowing their platforms to amplify voices of extremists, Facebook on Thursday banned conspiracy theorist and InfoWars founder Alex Jones and the accounts of other controversial figures. The company, citing violations of... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-03 00:10:00 UTC ]
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Alex Jones, Infowars, Milo Yiannopoulos, Paul Joseph Watson, Laura Loomer, Paul Nehlen, and Louis Farrakhan have all been removed from the platforms. Continue reading at The Atlantic
[ The Atlantic | 2019-05-02 18:01:07 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Facebook II: Wired is out with a sequel of sorts to its widely-read March 2018... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Richard Charkin looks back at his four decades with the UK's Publishers Association and the many book publishing issues the PA dealt with. The post Richard Charkin: Reflections on Publishing Association Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-17 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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