How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this year, hosting three events including... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Bid for Nielsen TV ratings company almost doubles to $16B

Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News

[ ABC News | 2022-03-29 21:47:16 UTC ]
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Nielsen Sold to Private Equity Firms for $16 Billion

A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek

[ AdWeek | 2022-03-29 13:52:12 UTC ]
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NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Boeing, Nielsen fall; Alleghany, Anaplan rise

Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News

[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Rejects $15 Billion Acquisition Offer From Private-Equity Consortium

Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek

[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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11 Best Books About Prison (Plus One for Good Behavior)

Daniel Genis, author of the new memoir 'Sentence: Ten Years and a Thousand Books in Prison,' recommends 11 essential books about life behind bars. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-12 04:00:00 UTC ]
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Here it is, the only good book trailer ever made.

Look at these lads go! (They are holding a copy of Don Winslow’s forthcoming novel, City on Fire, which comes out in April.) A 47 second break from the world to make you smile!pic.twitter.com/O48b1Kq8zm — Don Winslow (@donwinslow) March 9, 2022 Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-09 19:35:34 UTC ]
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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

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[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Comscore CEO retiring as Nielsen rival gets big chance and more competition

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[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Introducing Huang Beijia’s ‘I Want to Be Good’

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[ Publishers Weekly | 2022-02-21 05:00:00 UTC ]
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LeVar Burton Chimes In On Banned Books Debate: 'That's Where The Good Stuff Is'

In a "Daily Show" skit, the "Reading Rainbow" icon urges youngsters to seek out several controversial titles even as he's blocked from doing so himself. Continue reading at The Huffington Post

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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Good Vibes for King as Hay House sales top one million

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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

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[ Digiday | 2022-01-31 05:01:00 UTC ]
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[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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[ The Bookseller | 2022-01-18 18:17:49 UTC ]
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