How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this year, hosting three events including... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 20:19:28 UTC ]
News tagged with: #million dollars #events including #nielsen

Other Publishing stories related to: 'How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit'


A chronicle of good triumphing over the mob

John Gleeson, who was an assistant U.S. attorney, freshens the oft-told tale of Gotti’s downfall with a new perspective, insight and humor. Continue reading at The Washington Post

[ The Washington Post | 2022-07-08 12:00:29 UTC ]
More news stories like this | News stories tagged with: #john gleeson


Good historical fiction is not just about factual accuracy, but the details of human experience too

When it comes to writing historical fiction, one author finds that it’s the very human details that resonate with the reader. Continue reading at The Conversation

[ The Conversation | 2022-07-01 15:38:42 UTC ]
More news stories like this | News stories tagged with: #factual accuracy #human experience #author finds #historical fiction


Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this | News stories tagged with: #hot topic #nielsen data #nielsen


Rights Roundup: It Is Still Good To Be Max Seeck

News of rights sales from publishers and literary agents today come from England, Norway, Finland, Italy, and Germany. The post Rights Roundup: It Is Still Good To Be Max Seeck appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-17 21:18:39 UTC ]
More news stories like this | News stories tagged with: #rights roundup #rights sales #literary agents


NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this | News stories tagged with: #prime time #big audience #nielsen


That’s yacht fair: Oz lambasts Nine over lavish shindig but fails to mention News Corp role | The Weekly Beast

‘Nine parties it up,’ accuses the Australian, while ignoring corporate hospitality of News Corp execs. Plus: the Tele’s riveting true crime TikToks“Nine parties it up” was the headline on a hit piece in the Australian about rival media company Nine Entertainment. The broadcasting and publishing... Continue reading at The Guardian

[ The Guardian | 2022-06-03 02:00:54 UTC ]
More news stories like this | News stories tagged with: #weekly beast #publishing giant #news corp


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen


13 feel-good books to brighten your summer

No disrespect meant to the downers of the literary world, but sometimes you just want a book that makes you smile. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:15 UTC ]
More news stories like this | News stories tagged with: #literary world


U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #book show #younger generation


Profits Fell 16% at HarperCollins

Higher manufacturing and freight costs, and ongoing supply chain and inflationary pressures, resulted in a 16% drop in earnings at HarperCollins for the quarter ended March 31, 2022. Sales rose 5%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inflationary pressures #harpercollins


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen


In ‘Remarkably Bright Creatures,’ an octopus tells a feel-good story

Shelby Van Pelt's novel joins the menagerie of books told from an animal's perspective. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 15:20:36 UTC ]
More news stories like this | News stories tagged with: #feel-good story


Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


The profiteers of the coronavirus pandemic

When the outbreak started, many saw a chance to make a buck, writes J. David McSwane Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:17 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic


Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this | News stories tagged with: #horizon media #nielsen alternatives #nielsen


Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic.  Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
More news stories like this | News stories tagged with: #nielsen


America's Biggest Publishers Keep Posting a Profit

The four of the Big Five publishers to release their financial results publicly all saw strong increases in earnings in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest publishers #strong increases


Trump swooped in to profit from White House photographer’s book deal – report

Ex-president blocked Shealah Craighead plan and then made up to $20m from publishing images in own memoir, New York Times saysDonald Trump blocked plans by his chief White House photographer to publish a book of pictures of his time in power – then published a book of such images himself, the... Continue reading at The Guardian

[ The Guardian | 2022-03-31 22:37:41 UTC ]
More news stories like this | News stories tagged with: #books selling #book deal