How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
News tagged with: #fashion blogs #find inspiration

Other Publishing stories related to: 'How Martha Stewart Living Has Continued to Thrive for the Past 26 Years'


PW Sales Rep of the Year 2024 Finalist: Andrea Tetrick

The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #supply chain #bookseller


PW Bookstore of the Year 2024 Finalist: Red Balloon Bookshop

The Red Balloon, founded in 1984 in St. Paul, Minn., specializes in books for children of all ages. It has been a community gathering space for decades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw bookstore #bookstore


Arrests made a year after gold and cash worth millions were stolen at Toronto airport

Authorities in Canada say they have made arrests in the theft of a cargo container that included gold and other items worth over 20 million Canadian dollars — about $14.5 million — that were stolen from Toronto’s Pearson International airport a year ago Continue reading at ABC News

[ ABC News | 2024-04-17 01:10:08 UTC ]
More news stories like this | News stories tagged with: #pearson


PW Bookstore of the Year 2024 Finalist: Medicine for Nightmares Bookstore and Gallery

Cofounded in Calle 24, San Francisco’s Latino cultural district, in 2021, the bookstore specializes in radical literature, poetry, and Spanish-language titles, and embodies the Mission District’s storied revolutionary spirit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw bookstore #spanish-language titles #bookstore


PW Sales Rep of the Year 2024 Finalist: Julie Isgrigg

Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #years running #hachette


PW Sales Rep of the Year 2024 Finalist: Patricia Doherty

The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #good deal #record-breaking growth


PW Bookstore of the Year 2024 Finalist: Antigone Books

Founded in 1973, Antigone Books stands strong as a Tucson, Ariz., feminist landmark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw bookstore #bookstore


1 year after the Pearson heist, no arrests and no sign yet of all that gold and cash

A year ago, police revealed that a massive amount of gold and money had been stolen from a warehouse at Toronto's Pearson airport. Despite intensive investigative efforts, no arrests have been made and the valuable cargo is still unaccounted for. Continue reading at CBC

[ CBC | 2024-04-14 08:00:00 UTC ]
More news stories like this | News stories tagged with: #massive amount #pearson airport #pearson


S&S Marks 100 Years with Back-to-Back Celebrations

On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #100th anniversary #schuster


Horror novel sales boomed during year of real-world anxieties

The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian

[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this | News stories tagged with: #book sales #record-breaking year #biggest year #nielsen


Women's Media Group Celebrates 50 Years

More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #mary mcaveney #diverse books


25 years of 10 THINGS I HATE ABOUT YOU

A quarter century of a Gen X classic, a new children's literature museum opens, and yes everyone is trying to get you to play their crossword. Continue reading at Book Riot

[ Book Riot | 2024-04-01 20:48:47 UTC ]
More news stories like this | News stories tagged with: #quarter century #children's literature


The Liturgy and Anxiety of Ordinary Lives: In Conversation with Rigoberto González, by Darlington Chibueze Anuonye

The Liturgy and Anxiety of Ordinary Lives: In Conversation with Rigoberto González, by Darlington Chibueze Anuonye Interviews [email protected] Tue, 03/26/2024 - 08:23 Rigoberto González / Photo by Mahsa HojjatiRecently, I scheduled a zoom call... Continue reading at World Literature Today

[ World Literature Today | 2024-03-26 13:23:19 UTC ]
More news stories like this | News stories tagged with: #disappointing results #bank account #american literature #book award #memoir


Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media companies #digital publishers


Paul Murray’s The Bee Sting wins inaugural Nero book of the year prize

Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian

[ The Guardian | 2024-03-14 19:30:28 UTC ]
More news stories like this | News stories tagged with: #paul murray #rural ireland #year prize #judging chair #irish author #book of the year


How 19 years of Amazon Prime has satisfied our need for speed

Just as Engadget was hitting publish on its first posts, I was putting a freshly minted English degree to use working at an indie bookshop in Los Angeles. In seemingly unrelated news, Amazon had just reported its first profitable year after switching from selling books to selling “everything”... Continue reading at Engadget

[ Engadget | 2024-03-08 14:15:57 UTC ]
More news stories like this | News stories tagged with: #market data #20th anniversary #good book #bookstore #bookshop


The UK’s Nibbies: Books of the Year Shortlists

Pre-London Book Fair: 72 shortlistings fall into 12 categories of 'Books of the Year' for the 2024 British Book Awards, the 'Nibbies.' The post The UK’s Nibbies: Books of the Year Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-08 13:39:38 UTC ]
More news stories like this | News stories tagged with: #year shortlists #british book


Crain's 20 In Their 20s showed promise at a young age. They're living up to the hype

Brad Weekes was 25 years old and working as a senior associate at public affairs firm Kivvit when Crain's named him to the 2020 class of 20 In Their 20s. The East New York native's goal at the time: Pressure lawmakers to make positive changes.In many ways, Weekes was already doing just that. At... Continue reading at Crains New York

[ Crains New York | 2024-03-06 20:37:04 UTC ]
More news stories like this | News stories tagged with: #premier league #dig deeper #book deal


Bono's 'Surrender' Wins Audiobook of the Year at 2024 Audie Awards

At the 29th annual Audies, presented by the Audio Publishers Association and held in Los Angeles on March 4, winners across 27 categories were announced. The night's biggest honor, Audiobook of the Year, went to 'Surrender,' written and narrated by Bono. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #audiobook