How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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The Kobo Libra 2 drops to its lowest price of the year so far

The Kobo Libra 2 ereader has dropped to its lowest price of the year so far. You can grab one via Amazon for $170, which is a discount of $20. This matches pricing from the holiday season for the water-resistant reading tablet. Kobo’s Libra 2 easily made our list of the best ereaders for a... Continue reading at Engadget

[ Engadget | 2024-01-30 19:50:25 UTC ]
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The Week in Libraries: January 26, 2024

Among the week's headlines: LibLearnX 2024 is in the books; Oklahoma appoints a conservative media provocateur to a key post; and new bills emerge to defend libraries and the freedom to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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In 'Expats,' Lulu Wang centers not only the lives of women but a changing Hong Kong

Lulu Wang's "Expats," premiering Friday on Prime Video, is an adaptation of Janice Y. K. Lee's bestselling book that stars Nicole Kidman and examines the intersection of the lives of three women living in Hong Kong. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-25 19:17:55 UTC ]
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Open Road Integrated Media Has ‘Transformational’ Year

More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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Call of Duty didn’t top the yearly sales charts for one of the first times since 2009

Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget

[ Engadget | 2024-01-18 19:16:41 UTC ]
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Illustrated Edition of THE HUNGER GAMES Coming Later This Year

Scholastic has announced that an illustrated edition of THE HUNGER GAMES is coming out later this year. Here are the details. Continue reading at Book Riot

[ Book Riot | 2024-01-18 16:47:28 UTC ]
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Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt

Grove Atlantic CEO and publisher Morgan Entrekin talks about the value of Frankfurter Buchmesse for young professionals. The post Morgan Entrekin on ‘That 30-Year-Old Hanging Out’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-18 16:07:13 UTC ]
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Katherine Min was ahead of her time. Four years after her death, her second novel proves it

Katherine Min's Korean American debut novel was ignored. After she died in 2019, publishers worked to put out her second novel, 'The Fetishist.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-18 11:00:57 UTC ]
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Religion Book Sales Up 1.2% in October, 7.1% Year-to-Date

Sales of religious print books remain solid through October, offsetting slow digital sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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The best tech support helplines for seniors (according to my 73-year-old mom)

Engadget readers like yourself are probably more tech savvy than the average person. That means you may get roped into helping older family members with email woes, new phone setups, or deciphering if a message is legit or a phishing scam. In my family, I’ve become my mother’s unofficial IT... Continue reading at Engadget

[ Engadget | 2024-01-15 14:00:13 UTC ]
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Sand Land, a game adaptation of Akira Toriyama's manga, drops on April 26

Bandai Namco’s Sand Land finally has a release date of April 26. This is a video game adaptation of a classic manga by artist Akira Toriyama. That’s the same Akira Toriyama who created Dragon Ball, and also created the character designs for Chrono Trigger and many entries in the Dragon Quest... Continue reading at Engadget

[ Engadget | 2024-01-12 18:40:08 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Beware the ‘botshit’: why generative AI is such a real and imminent threat to the way we live | André Spicer

Unless checks are put in place, citizens and voters may soon face AI-generated content that bears no relation to realityAndré Spicer is professor of organisational behaviour at the Bayes Business School at City, University of LondonDuring 2023, the shape of politics to come appeared in a video.... Continue reading at The Guardian

[ The Guardian | 2024-01-03 12:00:01 UTC ]
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Panel Mania: 'Lunar New Year Love Story' by Gene Luen Yang and LeUyen Pham

Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
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Jilly Cooper is made a dame in new year honours list

Bestselling author and journalist is ‘incredibly bowled over’ to receive DBEJilly Cooper has been given a damehood in the new year honours list for her services to literature and charity.The 86-year-old bestselling author and journalist who was awarded a DBE said she was “delighted, bewildered... Continue reading at The Guardian

[ The Guardian | 2023-12-29 22:30:17 UTC ]
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2023 was the year the economics of tech caught up with reality

As a precocious teen looking to improve my college application, I sat in on a business studies class. I figured taking two extra A-Levels at night school alongside those I took during the day would make me irresistible to admissions tutors. The class I watched examined if it was worth a large... Continue reading at Engadget

[ Engadget | 2023-12-18 15:30:52 UTC ]
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