How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's rarely wavered in its core message or its relationship to readers. "We were profitable after two-and-a-half years, which was unheard of at that time," Stewart said. "We've since tried very hard to maintain our excellent content, the workability of our recipes, the quality of our photography, and our ability to innovate." "Innovate" may not be the first word you think of when you picture a legacy brand like Martha Stewart Living, or her many entertainment and retail properties. But the necessity of the magazine industry, according to Stewart, is to keep moving forward. "You have to be constantly new and have that feeling of newness, but without being too quirky or off-putting or silly," she said.  Elizabeth Graves, the current editor in chief for Martha Stewart Living, has been learning from Stewart since the magazine launched in 1990. It's the magazine that made Graves want to work in the business in the first place. Previously, Graves was the editor in chief of Stewart's Weddings magazine and was also the editorial director of beauty, health, and fitness for Martha Stewart Living Omnimedia, Inc., now a subsidiary of Sequential Brands Group. "When we look forward, we're... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-26 00:00:00 UTC ]
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Digital Publishing: Live-Tweeting vs. Live-Blogging

With the 2014 Winter Olympics here, many newsrooms are covering the games with their specific readers in mind. Maybe you’re a newspaper in a small town that has a local Olympian, or maybe you’re a niche sports site devoted to cove ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-12 00:00:00 UTC ]
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Cold snap book sales plunge 16% year on year

Printed book sales slipped 3% week on week last week, and were down 16% year on year as the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Deals of the Day: April 26

LeasesStartup moving headquarters to Refinery at DominoAddress: 300 Kent Ave., BrooklynLandlord: Two Trees Management Co.Tenant: WhopLease size: 9,554 square feetAsset type: OfficeChildren’s book publisher inks Midtown South leaseAddress: 381 Park Ave. South, ManhattanLandlord: ATCO Properties... Continue reading at Crains New York

[ Crains New York | 2024-04-26 15:25:09 UTC ]
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Lit Hub Daily: April 26, 2024

“I yearned for a bigger life and was sure it would come for me.” Aaron Hicklin on how the novels of Lynne Reid Banks helped him see himself. | Lit Hub Memoir “The more pertinent question than what we can write is what we who are Black authors can write about that a publisher will […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-26 10:30:59 UTC ]
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Poetry Foundation Offers Aid to SPD Presses as the Search for New Homes Continues

The Poetry Foundation is funding a new grant program to help presses, while more than 70 former SPD clients have found new distribution partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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The Week in Libraries: April 26, 2024

Among the week's headlines: a deadline looms for federal library funding; the FCC votes to restore net neutrality rules; Maryland passes a law designed to discourage book bans; and why Alabama librarians are feeling exhausted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Doris Kearns Goodwin and husband Dick Goodwin lived, observed, created and chronicled the 1960s

A mix of history, memoir and biography, this book reflects on how time, perspective and stories left unwritten can shape our view of the past. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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Norton Sues Follett, Alleging Millions in Past Due Payments

In an April 17 complaint, the publisher alleges that Follett Higher Education could owe the publisher more than $9 million by May 1, for both print and digital content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
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PW Sales Rep of the Year 2024: Patricia Nelson

This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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PW Bookstore of the Year 2024: Warwick’s

This year’s top honor goes to a 128-year-old store that is beloved by its community, plays host to vibrant literary events for authors large and small, and serves as an anchor business for the Village of La Jolla, Calif. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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It took 20 years for Children of the Sun to become an overnight success

Children of the Sun burst onto the indie scene like a muzzle flash on a dark night. Publisher Devolver Digital dropped the game’s first trailer on February 1, showcasing frenzied sniper shots and a radioactive art style. A Steam demo highlighting its initial seven stages went live that same day... Continue reading at Engadget

[ Engadget | 2024-04-18 19:45:11 UTC ]
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These are the “most influential” writers of the year.

This week, TIME magazine published its annual list of the 100 Most Influential People of the year. Usually, when this list comes out, I complain (to the universe, I guess) that there aren’t enough novelists (“enough” meaning “more than one”) on it. Last year, though, there were four, which was a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 17:45:48 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Sherry Virtz

The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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PW Bookstore of the Year 2024 Finalist: Writer’s Block Bookstore

In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The Spin | Behind the scenes at Wisden: 161 years old and still going strong

The Wisden Cricketers’ Almanack remains a bestseller and headline-grabber, because it acts as the conscience of cricketThe commission came by post, which was unusual even in 1994. We don’t pay very well, it said, but we can offer you “a sliver of immortality”. Only the editor of Wisden could... Continue reading at The Guardian

[ The Guardian | 2024-04-17 09:53:59 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Andrea Tetrick

The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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PW Bookstore of the Year 2024 Finalist: Red Balloon Bookshop

The Red Balloon, founded in 1984 in St. Paul, Minn., specializes in books for children of all ages. It has been a community gathering space for decades. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Arrests made a year after gold and cash worth millions were stolen at Toronto airport

Authorities in Canada say they have made arrests in the theft of a cargo container that included gold and other items worth over 20 million Canadian dollars — about $14.5 million — that were stolen from Toronto’s Pearson International airport a year ago Continue reading at ABC News

[ ABC News | 2024-04-17 01:10:08 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Julie Isgrigg

Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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PW Bookstore of the Year 2024 Finalist: Medicine for Nightmares Bookstore and Gallery

Cofounded in Calle 24, San Francisco’s Latino cultural district, in 2021, the bookstore specializes in radical literature, poetry, and Spanish-language titles, and embodies the Mission District’s storied revolutionary spirit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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